This New Dunkin' Donuts Campaign Prompts Social Engagement
Riley von Niessen — March 17, 2018 — Lifestyle
References: dunkindonuts & spoonuniversity
In the spirit of St. Patrick's Day on March 17th, a new Dunkin' Donuts campaign was launched, giving all consumers the chance to enter for the chance to win a year's supply of free donuts and coffee.
The campaign was devised by the brand to increase the level of social engagement among consumers, as all they have to do to enter is post a photo of themselves celebrating the brand's seasonal treats on Twitter or Instagram. To ensure that their posts are noticed, they simply need to use the hashtags #DDLuckyDozen and #Sweepstakes. All entered photos must show the brand's products directly.
The brand will be accepting entries until March 17th 5PM EST, and will announce the 12 winners shortly after.
The campaign was devised by the brand to increase the level of social engagement among consumers, as all they have to do to enter is post a photo of themselves celebrating the brand's seasonal treats on Twitter or Instagram. To ensure that their posts are noticed, they simply need to use the hashtags #DDLuckyDozen and #Sweepstakes. All entered photos must show the brand's products directly.
The brand will be accepting entries until March 17th 5PM EST, and will announce the 12 winners shortly after.
Trend Themes
1. Social Engagement Campaigns - Brands can increase consumer participation and brand awareness by creating social engagement campaigns that prompt users to share content on social media.
2. Hashtag Marketing - Using branded hashtags in marketing campaigns can help brands track user-generated content, increase brand visibility, and encourage user engagement.
3. Seasonal Promotions - Implementing seasonal promotions can create excitement and increase consumer interest in a brand's products or services.
Industry Implications
1. Food and Beverage - Food and beverage brands can leverage social media platforms to drive consumer engagement and promote their products through interactive campaigns and giveaways.
2. Social Media Marketing - The rise of social engagement campaigns and hashtag marketing presents opportunities for social media marketing agencies to help brands develop and execute innovative digital marketing strategies.
3. Retail - Retailers can harness the power of seasonal promotions and social media to attract and incentivize customers through giveaways and limited-time offers.
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