The New Heluva Good! Dip is Made with Tabasco Sauce
Katherine Pendrill — June 9, 2016 — Lifestyle
References: heluvagood & foodbev
The American dip brand 'Heluva Good!' recently announced the release of a new product made with Tabasco sauce. In recent years, there has been a growing shift towards dips made with more exotic flavor combinations. This new co-branded dip gives consumers a spicy option for their next get-together.
The new Heluva Good! dip combines a rich sour cream base with the bold flavor of Tabasco Brand. Described by the brand as perfect "for any snacking occasion," the new dip can be paired with everything from chips and pretzels to crackers and veggies. The dip is particularly appropriate for the summer season, as it pairs well with the kind of foods enjoyed during a BBQ, picnic or pool party.
The peppery new dip is likely to appeal to consumers looking for bold and exciting flavor combinations.
The new Heluva Good! dip combines a rich sour cream base with the bold flavor of Tabasco Brand. Described by the brand as perfect "for any snacking occasion," the new dip can be paired with everything from chips and pretzels to crackers and veggies. The dip is particularly appropriate for the summer season, as it pairs well with the kind of foods enjoyed during a BBQ, picnic or pool party.
The peppery new dip is likely to appeal to consumers looking for bold and exciting flavor combinations.
Trend Themes
1. Exotic Dip Flavors - The trend towards dips made with more exotic flavor combinations presents an opportunity for companies to innovate and experiment with bold new flavor profiles.
2. Co-branding - Co-branding products with well-known and respected brands, such as Tabasco, can attract more customers and create a unique selling point.
3. Summer Snacking - Creating products specifically for summer snacking occasions can tap into seasonal demand and provide a new marketing angle.
Industry Implications
1. Food and Beverage - The food and beverage industry can take advantage of the trend towards exotic flavor combinations by developing new products that appeal to adventurous taste buds.
2. Marketing and Advertising - The marketing and advertising industry can help brands create appealing campaigns around seasonal products such as summer dips.
3. Co-packaging - The co-packaging industry can partner brands with famous names in order to create a unique product offering.
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