Brands curate kits for the creation of nutritious, alcohol-free beverages
Implications - With the rise of DIY craft cocktails has also come a renewed interest in DIY craft juice and tea products, and brands are catering to this shift by offering kits that allow consumers to easily put together alcohol-free beverages. These products cater to the experiential and DIY preferences of consumers, without sacrificing on the convenience that ready-to-eat products offer.
Workshop Question - How could your brand offer an element of DIY to one of its products/services?
Trend Themes
1. DIY Craft Beverages - The rise of DIY craft beverages, in particular, DIY craft juice and tea products has led brands to offer kits for consumers to easily put together alcohol-free drinks.
2. Convenient, Healthy Drinks - Consumers' preference for experiential, DIY preferences, and convenience has led brands to innovate pre-mixed smoothies, ultra-fresh mixable juices and kits allowing for quick and easy prep of healthy beverages.
3. Fermentation Kits - Fermentation kits like kombucha and juice fermentation are disrupting the alcohol industry by allowing consumers to make their own high-quality alcoholic drinks easily and quickly with a minimum of fuss.
Industry Implications
1. Food and Beverage - The food and beverage industry is at the forefront of this trend, offering pre-mixed drinks, kits, and ultra-fresh juice products to cater to the experiential and DIY preferences of consumers.
2. Alcohol - Fermentation kits are disrupting the alcohol industry by providing consumers with an affordable and easy way to make high-quality alcoholic drinks at home.
3. E-commerce - E-commerce businesses can innovate by enabling consumers to purchase DIY kits and other pre-mixed, nutritious drinks with ease from the comfort of their homes.
