This Hybrid Snack Combines Cookies and Popcorn
Laura McQuarrie — June 28, 2016 — Lifestyle
References: cookiepop & trndmonitor
Cookies and popcorn are two beloved treats from the snack category that unite in a single product from Cookie Pop. The cookie-flavored popcorn takes cues from the classic Oreo cookie for its 'Cookies & Cream' flavor, which features bits of dark biscuit crumbs sprinkled throughout the popped kernels.
Butter is usually the first flavor that comes to mind when it comes to popcorn pairings, but many companies like Cookie Pop are now exploring how they can appeal to a generation of foodies with snack food hybrids that play up sweet, salty, savory and spicy flavors. Some of the most unexpected popcorn flavors that are now on the market include everything from pulled pork and Marmite to sour citrus fruits and yogurt.
Butter is usually the first flavor that comes to mind when it comes to popcorn pairings, but many companies like Cookie Pop are now exploring how they can appeal to a generation of foodies with snack food hybrids that play up sweet, salty, savory and spicy flavors. Some of the most unexpected popcorn flavors that are now on the market include everything from pulled pork and Marmite to sour citrus fruits and yogurt.
Trend Themes
1. Snack Hybrids - The combination of two beloved snacks from different categories can create new and unique flavors that appeal to foodies' increasingly diverse tastes.
2. Unusual Popcorn Flavors - Popcorn is becoming a creative medium for flavor experimentation, offering endless possibility for savory and sweet flavor fusions.
3. Butterless Popcorn - Companies like Cookie Pop are exploring the possibility of using non-traditional flavors and ingredients to replace classic buttered popcorn, catering towards a shift in consumer preferences towards more bold flavors.
Industry Implications
1. Snack Food Industry - The snack food industry could benefit from innovation by tapping into consumers' evolving flavor preferences and creating intriguing snack hybrids.
2. Popcorn Industry - The popcorn industry could benefit from innovating new popcorn flavors and building partnerships with brands known for their unique flavors and ingredients.
3. Food Manufacturing Industry - The food manufacturing industry can take advantage of the trend towards snack hybrid products by investing in research and development teams to create new and unique product offerings.
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