Brands leverage natural ingredients for baked goods
Implications - Beyond vegan and vegetarian meal options, brands begin to offer simple, botanical baking ingredients that cater to diet-restricted and health-conscious consumers. Options like plant-based sprinkles cater to consumers seeking a sense of personalization in the foods they choose to consume.
Workshop Question - In what way could you adapt your product or service offerings to be more reflective of consumer needs for all-natural goods?
Trend Themes
1. Botanical Baking - Offering botanical and natural baking ingredients for diet-restricted and health-conscious consumers.
2. Alternative Baking Mixes - Swapping regular flour with alternative options like cauliflower flour, coconut sugar, and plantain flour creating healthier baking options.
3. Empowering Plant-based Elements - Donating proceeds to non-profit organizations for advancements in the food industry and empowering women through plant-based elements like plant-based sprinkles.
Industry Implications
1. Health Food - Creating healthy and diet-friendly baking options to cater to the increasing health-conscious consumers.
2. Foodtech - Utilizing food technology to innovate and create alternative baking ingredients.
3. Non-profit / Social Impact - Partnering with non-profit organizations to make a social impact by donating proceeds and supporting initiatives.
