Cannabis is increasingly incorporated into luxury skincare and cosmetic items
Implications - High-end cosmetic items that infuse the various beneficial properties of cannabis are increasingly common. This shift comes as privileged consumers become emboldened in their adoption of cannabis as a "lifestyle," and speaks to the substance's increased perceived value for such consumers.
Workshop Question - How could your brand leverage emerging trends in its industry, or in adjacent ones?
Trend Themes
1. Cannabis in High-end Cosmetics - As cannabis culture becomes increasingly normalized, luxury skincare and cosmetic items are incorporating the substance's beneficial properties.
2. Cbd-infused Personal Care - CBD-infused products are being created for a range of purposes within the personal care industry, from skincare to mascara.
3. Vegan Cannabis Beauty - Brands are tapping into the rising popularity of veganism and incorporating cannabis ingredients into 100% vegan beauty products.
Industry Implications
1. Cosmetics - Cosmetic companies can innovate by incorporating cannabis derivatives into an array of products from mascaras to blotting papers, leveraging the new ban on animal products to create new opportunities for 100% vegan collections.
2. Personal Care - Personal care professionals can create innovative CBD-infused formulas specifically designed for therapeutic purposes and incorporating other active botanicals, such as the rest-promoting ingredient lavender.
3. Cannabis Industry - In a new emerging market, cannabis-derived beauty products is the perfect link from the plant to its many different products allowing for innovative investments in this sector.
