Cold Stone Creamery's Peanut Butter and Jelly Ice Cream is Heaven for Nut Lovers
Laura McQuarrie — August 11, 2014 — Lifestyle
References: coldstonecreamery & brandeating
Cold Stone Creamery is now offering some new summer treats that will delight PB&J fans—peanut butter and jelly ice cream, as well as PB&J ice cream sandwiches. As a pair, the two new ice cream treats are being marketed as 'PB&Just Delicious.'
The PB&J desserts are mixed with a graham cracker pie crust and in sandwich form, the ice cream is pressed between two Butter Butter or chocolate chip cookies. These flavors are definitely best for those who like peanut butter and jelly a lot, since they don't hold back on either the jam or the nutty spread. Rather than chowing down on a PB&J sandwich for the summer, this is a much more refreshing way to get your fix of the classic nutty sandwich.
The PB&J desserts are mixed with a graham cracker pie crust and in sandwich form, the ice cream is pressed between two Butter Butter or chocolate chip cookies. These flavors are definitely best for those who like peanut butter and jelly a lot, since they don't hold back on either the jam or the nutty spread. Rather than chowing down on a PB&J sandwich for the summer, this is a much more refreshing way to get your fix of the classic nutty sandwich.
Trend Themes
1. Peanut Butter and Jelly Ice Cream - The trend of PB&J flavored ice cream presents an opportunity for ice cream brands to innovate and create unique flavor combinations that cater to nut lovers.
2. PB&J Ice Cream Sandwiches - The rise of PB&J ice cream sandwiches opens up the possibility for bakeries and dessert shops to experiment with different cookie flavors and textures to enhance the overall ice cream sandwich experience.
3. 'pb&just Delicious' - The marketing of PB&J ice cream treats as 'PB&Just Delicious' reflects the trend of playful and catchy product names, providing an opportunity for food brands to create memorable and engaging branding strategies.
Industry Implications
1. Ice Cream - The PB&J ice cream trend can disrupt the ice cream industry by introducing new and unconventional flavors that attract a niche market of nut enthusiasts.
2. Bakeries - The popularity of PB&J ice cream sandwiches encourages bakeries to integrate ice cream offerings, expanding their product range and appealing to customers seeking unique dessert experiences.
3. Food Marketing - The successful branding of PB&J ice cream treats as 'PB&Just Delicious' showcases the potential for creative and engaging marketing strategies to generate consumer interest and boost sales in the food industry.
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