This Chain is Bringing Back to Piquant Dishes for a Limited Time
Katherine Pendrill — April 13, 2016 — Lifestyle
References: wendys & brandeating
Wendy's recently announced the return of two piquant dishes to its menu: the Jalapeno Fresco Spicy Chicken sandwich and the Ghost Pepper Fries. With more fast food restaurants trying to up the level of heat in their dishes, the return of these ultra-spicy menu items demonstrates that Wendy's is trying to compete for customers who like their food extra hot.
The Jalapeno Fresco Spicy Chicken is a sandwich that consists of a spicy chicken breast topped with died jalapenos, ghost pepper sauce, red onion, Colby Pepper Jack cheese and a warm cheese sauce. The whole thing is then served on a jalapeno bun for extra heat. Along with the new sandwich, customers can also order the Ghost Pepper Fries, which consist of natural-cut fries topped with diced jalapenos, warm cheese sauce and an ultra-spicy ghost pepper sauce.
The return of the piquant dishes to the Wendy's menu demonstrate an ongoing demand for spicy fast food fare.
The Jalapeno Fresco Spicy Chicken is a sandwich that consists of a spicy chicken breast topped with died jalapenos, ghost pepper sauce, red onion, Colby Pepper Jack cheese and a warm cheese sauce. The whole thing is then served on a jalapeno bun for extra heat. Along with the new sandwich, customers can also order the Ghost Pepper Fries, which consist of natural-cut fries topped with diced jalapenos, warm cheese sauce and an ultra-spicy ghost pepper sauce.
The return of the piquant dishes to the Wendy's menu demonstrate an ongoing demand for spicy fast food fare.
Trend Themes
1. Spicy Fast Food - The trend of fast food restaurants offering ultra-spicy menu items demonstrates a growing consumer demand for heat in their fast food.
2. Menu Innovation - The return of the Jalapeno Fresco Spicy Chicken sandwich and Ghost Pepper Fries showcases the trend of fast food chains introducing bold and unique flavors to attract customers.
3. Competitive Marketing - By bringing back these ultra-spicy menu items, Wendy's is aiming to compete with other fast food chains that are also increasing the heat in their dishes.
Industry Implications
1. Fast Food - The fast food industry can take advantage of the spicy fast food trend by introducing new and innovative spicy menu items.
2. Food and Beverage - The food and beverage industry can explore opportunities to cater to the growing demand for spicy food by creating unique and flavorful products.
3. Marketing and Advertising - The marketing and advertising industry can help fast food chains develop effective strategies to promote and differentiate their spicy menu items from competitors.
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