Burger King's New Cheetos Chicken Fries are a Hybrid Side Dish
Katherine Pendrill — September 13, 2016 — Lifestyle
Burger King recently announced the debut of Cheetos Chicken Fries at participating restaurants this September. While Burger King has previously tested the limits of fast food with hybrid dishes such as the Whopperrito and Mac n' Cheetos, now it it appears that the chain has created another outrageous new snack.
The Cheetos Chicken Fries are a new twist on the chain's existing Chicken Fries, which are pieces of chicken breast that have been sliced into rectangular shapes and then rolled in seasoning. The newest version of the dish is seasoned with the same bright orange cheese dust used to make Cheetos. To cement the partnership, the co-branded side dish is also served in a orange box with the face of the iconic Cheetos mascot.
The new chicken fries flavor demonstrates that fast food brands have not run out of ways to reinvent their most popular dishes.
The Cheetos Chicken Fries are a new twist on the chain's existing Chicken Fries, which are pieces of chicken breast that have been sliced into rectangular shapes and then rolled in seasoning. The newest version of the dish is seasoned with the same bright orange cheese dust used to make Cheetos. To cement the partnership, the co-branded side dish is also served in a orange box with the face of the iconic Cheetos mascot.
The new chicken fries flavor demonstrates that fast food brands have not run out of ways to reinvent their most popular dishes.
Trend Themes
1. Hybrid Fast Food - The success of Burger King's Cheetos Chicken Fries showcases the trend of fast food chains creating innovative hybrid dishes by combining popular snacks or flavors.
2. Unique Seasoning - The use of bright orange cheese dust as a seasoning on Burger King's Cheetos Chicken Fries highlights the trend of food brands experimenting with unique and bold flavors.
3. Co-branding Partnerships - The collaboration between Burger King and Cheetos to create the Cheetos Chicken Fries demonstrates the trend of fast food chains partnering with popular snack brands to create unique menu items.
Industry Implications
1. Fast Food - Fast food chains like Burger King are constantly seeking disruptive innovations to attract customers and stay ahead in the competitive industry.
2. Snack Food - The success of Burger King's Cheetos Chicken Fries suggests opportunities for snack food brands to collaborate with fast food chains to create new snack combinations.
3. Seasonings and Flavors - The use of unique and bold flavors on fast food items, such as the bright orange cheese dust on Burger King's Cheetos Chicken Fries, opens up possibilities for innovative seasoning and flavor product development.
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