Cosmetic products are designed and marketed to boost consumers' online image
Implications - Tapping into selfie culture, beauty brands are incorporating flashy, funny and unique elements into their products, and positioning them as a means to improve one's image online. Moving beyond the promise of simply enhancing customers' looks, this shift is distinctive to those in the Millenial and Gen Z cohorts, who are invested -- and willing to invest in -- their online selves,
Workshop Question - How could you enhance the role your brand plays in your customers' online lives?
Trend Themes
1. Selfie-driven Beauty - Brands are incorporating flashy, funny and unique elements into their products, and positioning them as a means to improve one's image online, creating opportunities for cosmetics and beauty brands to cater to Millennial and Gen Z cohorts.
2. Selfie-ready Skin Care - New wave of skincare products has emerged targeting the social media generation, including everything from selfie-perfecting cleansers and primers to Instagram-worthy cosmetics, giving rise to an opportunity for skincare and make-up brands.
3. Instagram-worthy Sheet Masks - As an alternative to traditional cleansers, consumers are making the switch to sheet masks that have holographic or printed design, making them picture-perfect for selfies, which creates opportunities for skincare brands, cosmetic brands, and photography/selfie-related businesses.
Industry Implications
1. Cosmetics - Brands are incorporating flashy, funny and unique elements into their products, and positioning them as a means to improve one's image online, creating opportunities for cosmetics and beauty brands to cater to Millennial and Gen Z cohorts.
2. Skincare - New wave of skincare products has emerged targeting the social media generation, including everything from selfie-perfecting cleansers and primers to Instagram-worthy cosmetics, giving rise to an opportunity for skincare and make-up brands.
3. Photography and Selfie-related Businesses - As sheet masks become picture-perfect for selfies, it creates an opportunity for photography and selfie-related businesses to capitalize on this trend and partner with skincare or make-up brands.
4 Featured, 33 Examples:
57,274 Total Clicks
Date Range:
Jul 17 — Apr 18
Trending:
Warm
Consumer Insight Topics:
