The Newest Burger King Chicken Fries Boast the Taste of Shrimp
Laura McQuarrie — June 20, 2017 — Lifestyle
References: burgerking.co.kr & brandeating
For the summer, the fan-favorite Burger King Chicken Fries will be available in a new shrimp-flavored format. The Shrimp Chicken Fries will now be offered in a familiar seafood flavor alongside a garlic soy dipping sauce. As with all of its Chicken Fries, Burger King is launching its new menu item in a fun container that shows a chicken dressed in a shrimp costume.
Alongside its all-new Shrimp Chicken Fries, Burger King in South Korea is also serving a 'Red Crab Whopper,' and is launching a 'Tong Shrimp Crab Burger' that swaps a traditional beef patty for a crab cake that is also topped with garlic shrimp.
Over time, the Burger King Chicken Fries have been introduced in many different varieties to suit the changing seasons, including Halloween Chicken Fries and the spicy Jalapeno Chicken Fries.
Alongside its all-new Shrimp Chicken Fries, Burger King in South Korea is also serving a 'Red Crab Whopper,' and is launching a 'Tong Shrimp Crab Burger' that swaps a traditional beef patty for a crab cake that is also topped with garlic shrimp.
Over time, the Burger King Chicken Fries have been introduced in many different varieties to suit the changing seasons, including Halloween Chicken Fries and the spicy Jalapeno Chicken Fries.
Trend Themes
1. Shrimp-flavored Fast Food - There is potential for other fast food chains to introduce their own versions of shrimp-flavored menu items.
2. Seasonal Fast Food Varieties - There is potential for fast food chains to introduce new, limited-time menu items based on holidays or seasonal events.
3. Seafood-infused Burgers - Fast food chains could create new burger offerings that incorporate seafood flavors and elements, such as crab cakes and garlic shrimp toppings.
Industry Implications
1. Fast Food - Fast food chains could utilize seasonal menu items and unique flavor combinations to differentiate themselves and attract new customers.
2. QSR (quick Service Restaurant) - Quick Service Restaurants might benefit from introducing internationally-inspired menu items to appeal to diverse customer bases.
3. Food and Beverage - Food and beverage companies could create new flavors for their existing products to keep up with consumer demand for unique and exciting taste experiences.
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