This Pick Pocket Dips Product Tastes Like a Chocolate Brownie
Laura McQuarrie — February 6, 2016 — Lifestyle
References: pickpocketdips & packagingdigest
While it's not uncommon to find brownies made with a base of beans, this unconventional hummus dip uses garbanzo beans to turn the tables on this dessert pairing. This unique hummus from Pick Pocket Dips takes after the taste of a chocolate brownie. The boxes contain four single-serving snack cups, which are designed for easy snacking on the go. The shelf-stable dips require no refrigeration, which makes them extremely appealing to airlines. Virgin Airlines, United and Jet Blue are some of the first airlines that stepped up to feature Pick Pocket Dips' unconventional hummus on flights.
Hummus is typically associated with savory flavors, but this unusual dip completely reimagines what the Mediterranean dip could be paired with.
In addition to its chocolate-inspired Brownie flavor, other novelty varieties from the brand include Sriracha and BBQ.
Hummus is typically associated with savory flavors, but this unusual dip completely reimagines what the Mediterranean dip could be paired with.
In addition to its chocolate-inspired Brownie flavor, other novelty varieties from the brand include Sriracha and BBQ.
Trend Themes
1. Unconventional Flavor Pairings - The unconventional hummus dip using garbanzo beans to mimic the taste of a chocolate brownie demonstrates the opportunity for creating unique flavor combinations that challenge traditional expectations in the food industry.
2. Convenience Snacking - The single-serving snack cups with no need for refrigeration offer a disruptive innovation opportunity for the on-the-go snacking industry, particularly appealing to airline companies.
3. Novelty Dips - The introduction of novelty flavors such as Sriracha and BBQ in the hummus market presents a trend towards more adventurous and diverse taste options for consumers to explore.
Industry Implications
1. Food and Beverage - The unconventional flavor pairing of brownie-flavored hummus and the introduction of novelty dips expands the possibilities for product innovation within the food and beverage industry.
2. Airlines - Pick Pocket Dips' unique hummus dip is a disruptive innovation opportunity for the airline industry looking to provide unique and appealing onboard snacks for their passengers.
3. Snack Food - The convenience and portability of the Pick Pocket Dips' single-serving snack cups contribute to the trend of on-the-go snacking, creating a potential disruption in the snack food industry.
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