The Kellogg's Confetti Cake Pop-Tarts Make Mornings Sweet Again
Jaime Neely — August 11, 2011 — Lifestyle
References: www2.kelloggs & foodbeast
Kellogg's is making early mornings bearable with the release of its Confetti Cake Pop-Tarts. The brand has decided to create a limited edition version of its most popular breakfast treat. The Confetti Cake Pop-Tarts embody everything cake-related. From the colorful confetti sprinkles on top, to the white-frosted buttery pastry crust, to the cake-flavored filling inside, the Confetti Cake Pop-Tarts are oozing with birthday flavors.
These toasted treats may not be the most nutritional breakfast, but they are certainly the best excuse to indulge in a cake-related dish before lunch.
Implications - Businesses that are able to transform a traditionally dull daily activity into one that is more enjoyable and pleasurable will likely appeal to many of today's consumers. Consumers burdened with tedious day-to-day schedules will relish in products that offer them a brief escape.
These toasted treats may not be the most nutritional breakfast, but they are certainly the best excuse to indulge in a cake-related dish before lunch.
Implications - Businesses that are able to transform a traditionally dull daily activity into one that is more enjoyable and pleasurable will likely appeal to many of today's consumers. Consumers burdened with tedious day-to-day schedules will relish in products that offer them a brief escape.
Trend Themes
1. Indulgent Breakfast Treats - Exploring the trend of creating breakfast items that provide a luxurious and indulgent experience, such as Kellogg's Confetti Cake Pop-Tarts.
2. Limited Edition Offerings - Tapping into the trend of limited edition food products, like Kellogg's Confetti Cake Pop-Tarts, to create a sense of exclusivity and excitement for consumers.
3. Cake-inspired Flavors - Taking advantage of the trend of infusing familiar dessert flavors into breakfast foods, such as the cake-flavored filling in Kellogg's Confetti Cake Pop-Tarts.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore creating and marketing indulgent breakfast treats like Kellogg's Confetti Cake Pop-Tarts to cater to consumers looking for a special morning experience.
2. Limited Edition Products - The retail industry can leverage the trend of limited edition offerings, like Kellogg's Confetti Cake Pop-Tarts, to generate excitement, exclusivity, and drive sales.
3. Breakfast Food Manufacturing - The breakfast food manufacturing industry can capitalize on the trend of infusing familiar dessert flavors into breakfast offerings, like the cake-flavored filling of Kellogg's Confetti Cake Pop-Tarts, to attract consumers seeking unique and indulgent breakfast options.
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