Movie theatres incorporate multiple experiences to enhance socialization
Implications - Cinema experiences are enhancing the social aspects of going to the movie theater by offering dual-experiences that visitors are directly involved in creating. These revamped business models, or individual events, come in response to the rise of affordable on-demand streaming – with theatre experiences now required to think outside the box in order to appeal to convenience and cost-minded consumers.
Workshop Question - Consider an emerging consumer preference shift within your industry's area of expertise. How could your brand adapt in order to remain relevant in the face of changing consumer desires or lifestyles?
Trend Themes
1. Youth Curated Experiences - Youth-curation for products and events, including movie screenings, enhances young audiences' agency and autonomy around their own interests and communities.
2. On-demand Entertainment - Businesses can provide on-demand, personalized entertainment to accommodate consumers who value convenience and affordability.
3. Niche Audience Targeting - Appealing to niche audiences, such as dog owners and cycling enthusiasts, is a way to gain brand loyalty and showcase the versatility of your offerings.
Industry Implications
1. Entertainment - The entertainment industry can benefit from offering personalized, interactive experiences to remain competitive in the age of on-demand streaming.
2. Hospitality and Tourism - The hospitality and tourism industries can offer unique experiences, such as themed retreats and unconventional accommodations, to draw in a wider audience.
3. Marketing and Advertising - Marketing professionals can effectively target niche demographics through creative, unconventional methods of advertising and promotion.
4 Featured, 35 Examples:
70,336 Total Clicks
Date Range:
Jul 17 — Apr 18
Trending:
Warm
Consumer Insight Topics:
