Burger King Converts its Potato Fries into Crispy Strips of Poultry
References: burgerking & brandeating
Burger King is giving fast-food enthusiasts the chance to kick traditional potato fries to the curb and pick up a side of chicken fries with their meals. This crispy fry-shaped chicken strips are a meaty alternative to the iconic fried spud sticks.
These delicious crispy sticks come with chicken breast sliced up into thin little rectangles, just like fries, and rolled into seasoned breading. The sticks are deep fried to golden brown perfection and served in a yellow carton box with a chicken graphic. Each order comes with nine chicken fries along with a dipping sauce of your choice, from honey mustard to sweet and sour. If you find you need an extra kick of protein after your delicious beef burger, these chicken fries would be the ideal side to order.
These delicious crispy sticks come with chicken breast sliced up into thin little rectangles, just like fries, and rolled into seasoned breading. The sticks are deep fried to golden brown perfection and served in a yellow carton box with a chicken graphic. Each order comes with nine chicken fries along with a dipping sauce of your choice, from honey mustard to sweet and sour. If you find you need an extra kick of protein after your delicious beef burger, these chicken fries would be the ideal side to order.
Trend Themes
1. Meat Alternatives - As Burger King uses chicken as a potato fry alternative, there is an opportunity for more fast food chains to offer meat-based alternatives to classic sides.
2. Convenience Foods - With the rise of convenience foods, there is potential for more meat-based snacks to be marketed as on-the-go options that can be consumed during the day.
3. Adventure Flavors - As consumers become more adventurous with their flavor profiles, there is potential for fast-food chains to offer unusual chicken fry flavor options.
Industry Implications
1. Fast Food - Fast-food chains can be disruptively innovative by using meat as an alternative to traditional fast food sides and incorporating adventurous flavors into their offerings.
2. Convenience Stores - Convenience stores can offer more meat-based snacks and on-the-go options for busy consumers.
3. Packaged Foods - Companies that produce packaged snacks and foods can take inspiration from the chicken fry concept and create meat-based alternatives to classic packaged products.
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