Kellogg's is Now Selling Slurpee Birthday Pop-Tarts at 7-Eleven
Katherine Pendrill — October 20, 2016 — Marketing
References: prnewswire & chewboom
To celebrate the 50th anniversary of the Slurpee, 7-Eleven is teaming up with Kellogg's to launch a line of limited-edition Slurpee Birthday Pop-Tarts. Available in iconic flavors such as Frosted Strawberry and Frosted Blueberry, the sugary-sweet toaster pastries gives consumers a whole new way to enjoy their favorite frozen beverage.
The Slurpee Birthday Pop-Tarts are an exclusive product available as part of 7-Eleven's 'Crazy Good' promotion. The Pop-Tarts are branded with the images of various Crazy Good characters and feature a special birthday message inside each package. As an added bonus, customers will also be able to play the Crazy Good Slurpee 50 Game, which gives them an opportunity to win a $50 7-Eleven gift card. As Gavin Bowyer of Kellogg's explains, "Fifty years is a milestone for any brand, and the entire Kellogg's team encourages all Americans to join the celebration with Slurpee drinks and Pop-Tarts."
The Slurpee Birthday Pop-Tarts are an exclusive product available as part of 7-Eleven's 'Crazy Good' promotion. The Pop-Tarts are branded with the images of various Crazy Good characters and feature a special birthday message inside each package. As an added bonus, customers will also be able to play the Crazy Good Slurpee 50 Game, which gives them an opportunity to win a $50 7-Eleven gift card. As Gavin Bowyer of Kellogg's explains, "Fifty years is a milestone for any brand, and the entire Kellogg's team encourages all Americans to join the celebration with Slurpee drinks and Pop-Tarts."
Trend Themes
1. Co-branded Products - Opportunity for brands to collaborate and create unique products that combine their respective strengths and customer bases.
2. Limited-edition Products - Creating exclusive, limited-edition products to commemorate special occasions and anniversaries has the potential to generate excitement and attract new customers.
3. Gamification in Promotions - Incorporating gamification elements into promotional campaigns can increase engagement and encourage customer participation.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore opportunities to collaborate with other brands and create unique, co-branded products that appeal to a wider customer base.
2. Retail - Retailers can leverage limited-edition products and exclusive promotions to drive foot traffic and increase sales, especially during special occasions or anniversaries.
3. Marketing and Advertising - Marketing and advertising agencies can incorporate gamification elements into promotional campaigns to create interactive experiences that capture consumers' attention and encourage participation.
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