Low-carb baking mixes rise in popularity
Implications - Consumers are no longer limited to a few unhealthy baking mix options at the grocery store now, as baking brands increasingly prioritize products that cater to dietary restrictions like carb limitations. Low-carb alternatives to traditional baking mixes cater to health-conscious consumers who are still looking to indulge – prioritizing both their needs and their preferences.
Workshop Question - How could your brand pack dual functions into one of its products/services?
Trend Themes
1. Low-carb Alternatives - Brands are prioritizing products that cater to dietary restrictions like carb limitations, offering low-carb alternatives to traditional baking mixes, catering to health-conscious consumers who are still looking to indulge.
2. Protein-enriched Mixes - Baking brands are formulating cookie and baking mixes with higher protein content, offering an alternative to traditional sugar-packed options while providing sustenance that will sustain you longer between meals rather than simply offering empty calories.
3. Vegetable-based Mixes - Brands are introducing vegetable-based baking mixes, using cauliflower instead of flour as the first ingredient, boasting fewer calories, carbs, fat, and sodium than leading gluten-free and paleo baking mixes.
Industry Implications
1. Food & Beverage - The food and beverage industry is the natural starting point for the trends identified. Products ranges from low-carb and gluten-free to protein-enriched and vegetable-based baking products are in high demand.
2. Health & Wellness - The Health and Wellness industry that includes supplements and natural remedies, assures a natural entry point where businesses can offer low-carb, protein-enriched and vegetable-based baking products as healthier alternatives with unique health benefits.
3. Retail - Retailers can add the new trends to their product offerings and sell to consumers interested in keto, paleo, and gluten-free diets, by incorporating innovative baking products that cater to the health-conscious consumer.
