Galactic aesthetics take over in various creative dishes and snacks
Implications - Cosmic aesthetics are being highlighted in various food items as brands seek to distinguish their aesthetics from similar artisan crafts. With a rise in fascination for visually appealing edible items – in both watching their construction or in sharing the final results – these products are of particular interest to social media-minded consumers.
Workshop Question - How could your brand better appeal to frequent consumers of image-focused social media?
Trend Themes
1. Galactic Aesthetics - Rising fascination for visually appealing edible items has led to cosmic aesthetics being highlighted in various food items as brands seek to distinguish themselves.
2. Instagram-friendly Foods - As consumers increasingly seek Instagram-worthy foods, many bakeries, cafes and restaurants are launching products that are first and foremost aesthetically pleasing.
3. Multicolored Creations - From rainbow-colored bagels to star-shaped sundaes, multicolored creations are gaining popularity as consumers look for visually interesting and exciting foods.
Industry Implications
1. Food and Beverage - This trend is already influencing the food and beverage industry with many brands launching aesthetically pleasing products.
2. Social Media Marketing - As social media-minded consumers increasingly seek out Instagram-worthy foods, brands have an opportunity to create share-worthy dishes that naturally spread their influence.
3. Theme Parks and Entertainment - Disneyland and other theme parks are creating visually delightful foods that go beyond traditional theme park snacks.
5 Featured, 38 Examples:
124,317 Total Clicks
Date Range:
Jun 16 — Apr 18
Trending:
Warm
Consumer Insight Topics:
