Sabra Aims to Entice Millennials with a Reduced Fat Avocado Dip
Laura McQuarrie — May 19, 2016 — Lifestyle
References: sabra & groceryheadquarters
Three new 'Veggie Fusion' guacamole products from Sabra are designed at spotlighting the healthy fat contents of avocado dip products. The South-Western, Garden Vegetable and Mango Lime dips are a blend of both avocados and assorted vegetables, promising "30% less fat." While most consumers know that guacamole contains the good kind of fats from avocados, a high fat content remains a factor that prevents many consumers from indulging in the flavorful avocado dip.
As well as appealing to health-conscious consumers in general, these new products are anticipated to be well-received by Millennials who crave more variety from the guacamole category.
In support of these new products, Sabra Canada will be giving away 400,000 samples at grocery stores, as well as LCBO locations alongside beer and alcohol pairings.
As well as appealing to health-conscious consumers in general, these new products are anticipated to be well-received by Millennials who crave more variety from the guacamole category.
In support of these new products, Sabra Canada will be giving away 400,000 samples at grocery stores, as well as LCBO locations alongside beer and alcohol pairings.
Trend Themes
1. Health-conscious Snacking - Opportunity for creating low-fat or reduced-fat versions of popular snacks to cater to health-conscious consumers.
2. Millennial Food Preferences - Developing innovative and diverse options within established food categories to cater to the preferences of millennial consumers.
3. Product Sampling Strategies - Utilizing product sampling initiatives to generate trial and awareness for new food products.
Industry Implications
1. Snack Food Industry - Low-fat or reduced-fat versions of popular snacks can disrupt the market and appeal to health-conscious consumers.
2. Food Innovation Industry - Creating new flavors and variants of traditional food products to engage millennial consumers and drive category growth.
3. Retail Industry - Implementing product sampling strategies in grocery stores and other retail locations to drive sales and introduce new products to consumers.
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