Mixed reality is adopted into traditionally passive entertainment formats
Implications - Cinematic and artistic viewings are becoming increasingly engaging with the inclusion of mixed reality into these normally passive experiences. By incorporating elements of MR into these forms of entertainment, brands are able to better interact with consumers who are increasingly opting for at-home viewing options.
Workshop Question - How can your brand enhance elements of engagement between itself and its customer?
Trend Themes
1. Mixed Reality Entertainment - Mixed reality is enhancing traditionally passive entertainment formats with interactive and immersive experiences
2. Realistic Mixed Reality Technology - Mixed reality technology is becoming more advanced, rendering virtual reality experiences more realistic and accessible
3. Mixed-reality Art Experiences - Mixed reality technology is now allowing for interactive and informative experiences with art through holographic presentations
Industry Implications
1. Entertainment Industry - Entertainment brands can integrate mixed reality technology into traditional media formats to provide more interactive and immersive user experiences
2. Augmented Reality/virtual Reality Industry - The use of mixed reality technology can continue to disrupt and enhance the AR/VR industry by offering more realistic and accessible experiences
3. Interactive Design Industry - The development and integration of mixed reality technology allows for innovative and interactive design opportunities
4 Featured, 34 Examples:
53,228 Total Clicks
Date Range:
Jun 17 — Apr 18
Trending:
Average
Consumer Insight Topics:
