Teas and coffees retain their flavors and structures, but feature altered colors
Implications - Cafe brands are offering coffee and tea beverages that retain the basic ingredients of these beverages, but that are enhanced by visual effects in the form of richly pigmented, unlikely colors. These products come as consumers increasingly prioritize aesthetics in their purchase decisions, largely due to their social shareability.
Workshop Question - How can your brand make one of its products, services or campaigns highly shareable with aesthetic tweaks?
Trend Themes
1. Aesthetic-focus - Consumers increasingly prioritize aesthetics in their purchase decisions.
2. Colorful Food and Drinks - Colorful food and drinks are wildly popular with health-conscious consumers who are looking for new ways to support a healthy lifestyle.
3. Alternative & Vibrant Colors - Brands are offering coffee and tea beverages featuring unusual pigmented colors that deviate from the norm.
Industry Implications
1. Food and Beverage - Food and beverage entrepreneurs can capitalize on the trend of creating aesthetically-pleasing, colorful products with unique pigmented colors.
2. Health and Wellness - Health and wellness brands can use colorful food and drinks that claim to have immune-boosting or anti-inflammatory properties to appeal to customers who prioritize healthy lifestyles.
3. Packaging and Design - Packaging and design companies can offer their services to help brands create visually appealing product packaging that incorporates colorful pigments for eye-catching appeal.
5 Featured, 45 Examples:
101,361 Total Clicks
Date Range:
Jul 17 — Apr 18
Trending:
Warm
Consumer Insight Topics:
