Alcohol brands are launching their products in a box format for ease of use
Trend - In order to make their products more accessible—especially for outdoor gatherings—brands are offering spirits and cocktails in box packaging. Many companies are emphasizing the convenience of this format during the government-imposed COVID-19 lockdown.
Insight - In their everyday, contemporary consumers emphasize convenience and accessibility, especially when it comes to making purchasing decisions about the products that they will use and indulge in. As a result, many are paying attention not only to the contents but also to the packaging format of what they are buying. In this space, individuals feel less stressed out when they opt-in for something that will give them a seamless, fuss-free experience.
Insight - In their everyday, contemporary consumers emphasize convenience and accessibility, especially when it comes to making purchasing decisions about the products that they will use and indulge in. As a result, many are paying attention not only to the contents but also to the packaging format of what they are buying. In this space, individuals feel less stressed out when they opt-in for something that will give them a seamless, fuss-free experience.
Workshop Question - Conceptualize a packaging format that prioritizes convenience.
Trend Themes
1. Boxed Cocktail Convenience - Brands are offering spirits and cocktails in box packaging for convenience, especially for outdoor gatherings.
2. Aesthetics-forward Boxed Cocktails - Brands are emphasizing the aesthetic-forward design of boxed cocktails, making them shareable on social media and table centerpieces.
3. Bartender-quality Boxed Cocktails - Ready-to-drink solutions are delivering both bartender-quality products and convenience, paving the way for boxed cocktails that do the heavy lifting.
Industry Implications
1. Alcohol Packaging - Packaging manufacturers can focus on creating aesthetically pleasing designs and convenient formats for spirits and cocktails, such as box packaging.
2. Beverage Distribution - Distributors can tap into the demand for boxed cocktails and spirits to expand their product catalogs and cater to the convenience-focused consumers.
3. Ready-to-drink (RTD) Cocktails - The rise of boxed cocktails shows a growing interest in RTD cocktails as a more convenient, stress-free alternative to home mixology.
