'Socktails' Packaging for Socks Playfully Spotlights Gradient Styles
Laura McQuarrie — August 20, 2018 — Marketing
References: luckies & thedieline
While there are many socks that are simply presented to consumers with ultra-utilitarian hang tags, Luckies of London created fun packaging for socks to appropriately spotlight the vibrant spirit of 'Socktails.'
Previously, Luckies of London has introduced Beer Socks, Ice Cream Socks and Soup Socks—both of which boast playful food-themed packaging designs and patterns—and now it is venturing into the creation of a beverage-inspired range. The brightly colored Socktails boast bold gradient colorways in varieties that pay tribute to classic cocktails like the Mojito, Tequila Sunrise and Cosmopolitan.
As part of the design process, Luckies of London considered creating packaging for the socks that corresponded with different drinking glass types but settled on a more practical boxed solution that simply references iconic glassware.
Previously, Luckies of London has introduced Beer Socks, Ice Cream Socks and Soup Socks—both of which boast playful food-themed packaging designs and patterns—and now it is venturing into the creation of a beverage-inspired range. The brightly colored Socktails boast bold gradient colorways in varieties that pay tribute to classic cocktails like the Mojito, Tequila Sunrise and Cosmopolitan.
As part of the design process, Luckies of London considered creating packaging for the socks that corresponded with different drinking glass types but settled on a more practical boxed solution that simply references iconic glassware.
Trend Themes
1. Playful Packaging - Opportunity to disrupt traditional packaging by creating fun and memorable packaging experiences for consumers.
2. Themed Socks - Opportunity to create socks that are themed and offer a unique value proposition to consumers.
3. Gradient Design - Opportunity to experiment with gradient colorways and incorporate them into product packaging for a visually appealing effect.
Industry Implications
1. Fashion and Apparel - The fashion industry can incorporate playful packaging into their product offerings to enhance the overall customer experience.
2. Consumer Goods - The consumer goods industry can incorporate themed products (like Socktails) into their offerings to stand out and differentiate themselves from competitors.
3. Beverage Industry - The beverage industry can explore creating themed products like Socktails to generate revenue and brand awareness.
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