The Drinks Drop Collaborated with Six Bars on Boxed Cocktails
Laura McQuarrie — July 14, 2021 — Lifestyle
References: thedrinksdrop & thespiritsbusiness
Cocktail delivery service The Drinks Drop teamed up with six local bars in London and Manchester to create bag-in-box cocktails that are summer-ready and shareable. The three-liter boxed cocktails share enough content for 20 servings, offering the best of both worlds when it comes to convenience and quality drinking experiences.
Some of the available creations include a Plum Negroni created by Hawksmoor, as well as Watermelon Margarita, Cuban Colada, Trailer Daiquiri and Don’s Peach Cooler, which combines mezcal and peach tea. These boxed cocktails feature quality ingredients, plenty of flavor, premium alcohol brands, plus an experience that's easy to enjoy. Perfect for summer gatherings with friends and family, the bag-in-box cocktails can be ordered with next-day delivery options across the UK.
Some of the available creations include a Plum Negroni created by Hawksmoor, as well as Watermelon Margarita, Cuban Colada, Trailer Daiquiri and Don’s Peach Cooler, which combines mezcal and peach tea. These boxed cocktails feature quality ingredients, plenty of flavor, premium alcohol brands, plus an experience that's easy to enjoy. Perfect for summer gatherings with friends and family, the bag-in-box cocktails can be ordered with next-day delivery options across the UK.
Trend Themes
1. Bag-in-box Cocktails - Collaborating with local bars to create shareable and summer-ready cocktails that provide convenience without sacrificing the quality of ingredients.
2. Cocktail Delivery Services - Creating partnerships with local bars to offer unique, curated drink experiences delivered straight to the customer's door.
3. Premium Boxed Beverages - Making use of quality ingredients and premium alcohol brands to create shareable and convenient drink experiences that still offer high-end flavor and quality.
Industry Implications
1. Hospitality - Partnering with local bar establishments to collaborate and create unique, drinkable products can incentivize patronage and deepen customer relationships while adapting to modern consumer demands.
2. Food and Beverage - Introducing innovative methods of delivering high-quality and shareable beverages can create a marketable niche in the food and beverage industry, capitalizing on the convenience and experience of larger quantities and quality ingredients.
3. E-commerce - The rise of online delivery services allows for businesses to offer boxed cocktail experiences as a convenient choice for consumers, who would rather enjoy luxury cocktails from the comfort of their homes.
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