Lockdown Liquor & Co. Partnered with Seedlip on the Grove Picante
Katherine Pendrill — December 23, 2020 — Lifestyle
References: foodbev
In an effort to provide consumers with more non-alcoholic cocktail options the small-batch cocktail company, Lockdown Liquor & Co., has teamed up with Seedlip to launch the Grove Picante.
The Grove Picante is a non-alcoholic take on a picante cocktail that features Seedlip Grove 42 – a mixture made up of lime, chili, agave nectar, orange blossom water, and cotriander. Made in conjunction with Seedlip’s mixologist, the blend aims to replicate the taste of the classic picante cocktail with three types of orange, as well as notes of ginger and lemongrass. As Speedlip's Head of Advocacy, Stewart Howard, said: “This exciting innovation is a testament to how the desire for non-alcoholic cocktails has grown, particularly at home where people are looking for sophisticated drinks without alcohol."
Image Credit: Lockdown Liquor & Co.
The Grove Picante is a non-alcoholic take on a picante cocktail that features Seedlip Grove 42 – a mixture made up of lime, chili, agave nectar, orange blossom water, and cotriander. Made in conjunction with Seedlip’s mixologist, the blend aims to replicate the taste of the classic picante cocktail with three types of orange, as well as notes of ginger and lemongrass. As Speedlip's Head of Advocacy, Stewart Howard, said: “This exciting innovation is a testament to how the desire for non-alcoholic cocktails has grown, particularly at home where people are looking for sophisticated drinks without alcohol."
Image Credit: Lockdown Liquor & Co.
Trend Themes
1. Non-alcoholic Cocktail Mixes - The trend of non-alcoholic cocktail mixes is growing as consumers seek more sophisticated drink options without alcohol.
2. Seedlip Mixology - Seedlip's mixologist collaboration with Lockdown Liquor & Co. demonstrates a trend towards more complex and innovative non-alcoholic cocktail mixes.
3. Home Mixology - The rise of non-alcoholic cocktail mixes highlights a trend towards at-home mixology and the need for high-quality ingredients to create sophisticated drinks.
Industry Implications
1. Alcohol Industry - The growing trend of non-alcoholic cocktail mixes presents a disruptive innovation opportunity for the alcohol industry to expand their market to include non-drinkers or those seeking moderation.
2. Beverage Industry - The demand for high-quality non-alcoholic mixers is driving a trend towards innovation and differentiation in the beverage industry.
3. Hospitality Industry - The trend towards at-home mixology and non-alcoholic cocktail options presents an opportunity for the hospitality industry to offer unique and sophisticated non-alcoholic drink options.
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