Eden Mill Expands Its Gin Cocktail Line with 'Love Bellini'
Grace Mahas — August 7, 2019 — Marketing
Scottish alcohol brand, Eden Mills, recently expanded its ready-to-go gin cocktail line with the introduction of its new product -- 'Love Bellini.'
The refreshingly fizzy beverage has hints of Scottish raspberry and vanilla to evoke memories of summer evenings in the garden. The flavor profile is expanded with the acidity of the sparkling wine to complement the intricate flavors of the gin. The design of Love Bellini has a 1970s aesthetic -- the bottle is Baker-Miller Pink hue and is beautifully crafted with the image of a stenciled rose that is surrounded by a rounded rectangle.
This playful bottle is the perfect accessory for creating a memorable social media moment and will no doubt be popular with the Millenial and Gen Z generations thanks to its eye-catching aesthetics.
The refreshingly fizzy beverage has hints of Scottish raspberry and vanilla to evoke memories of summer evenings in the garden. The flavor profile is expanded with the acidity of the sparkling wine to complement the intricate flavors of the gin. The design of Love Bellini has a 1970s aesthetic -- the bottle is Baker-Miller Pink hue and is beautifully crafted with the image of a stenciled rose that is surrounded by a rounded rectangle.
This playful bottle is the perfect accessory for creating a memorable social media moment and will no doubt be popular with the Millenial and Gen Z generations thanks to its eye-catching aesthetics.
Trend Themes
1. Craft Cocktail Trend - The rise of unique and creative cocktail flavors provides an opportunity for brands to expand their lines by incorporating new ingredients.
2. Alcoholic Beverage Innovation Trend - Brands can differentiate themselves in a crowded marketplace by introducing new, innovative alcoholic beverages that appeal to younger generations.
3. Visual Aesthetic Trend - With a growing emphasis on social media, brands can create eye-catching packaging designs that make their products stand out on digital platforms.
Industry Implications
1. Alcoholic Beverages Industry - Brands can capitalize on the growing trend of gin cocktails by expanding their ready-to-go cocktail lines with unique flavor profiles.
2. Millennial-focused Beverage Industry - Brands can target younger generations by creating visually appealing packaging designs that are perfect for sharing on social media platforms.
3. Premium Spirits Industry - By incorporating high-quality, unique ingredients into their product lines, brands can cater to the burgeoning demand for premium spirits among millennials and Gen Z consumers.
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