Companies are increasingly emphasizing the importance of financial wellness
Trend - Aware that consumers are often stressed for money—and this is especially true during the COVID-19 pandemic which has left many without a job and forced small businesses to permanently close—financial companies are emphasizing the need for wellness and mental health practices in their industry.
Insight - Due to the COVID-19 pandemic and the associated government-imposed health and safety measures, many individuals are experiencing exasperated financial stress. In order to alleviate their anxiety, consumers are looking for advice and tools that will help them in their unique situations. In being more organized, individuals feel better prepared and as a result, gain peace of mind when it comes to surviving the pandemic and beyond.
Insight - Due to the COVID-19 pandemic and the associated government-imposed health and safety measures, many individuals are experiencing exasperated financial stress. In order to alleviate their anxiety, consumers are looking for advice and tools that will help them in their unique situations. In being more organized, individuals feel better prepared and as a result, gain peace of mind when it comes to surviving the pandemic and beyond.
Workshop Question - How can your brand help alleviate consumer stress?
Trend Themes
1. Financial Wellness Emphasis - Companies are emphasizing the need for wellness and mental health practices in their industry as a result of consumers' financial stress caused by the COVID-19 pandemic.
2. Mental Health Coverage Accessibility - Modern Health is making mental health resources and coverage more accessible through a digital platform for employers and employees.
3. Psychology-based Financial Management - The Planning Center takes a psychological approach to financial management, helping individuals make better decisions through both rational thinking and emotional intelligence.
Industry Implications
1. Fintech - The financial technology industry can take a lead in offering innovative solutions that mitigate financial stress and promote financial wellness.
2. Human Resources - Human resources professionals can focus on implementing employee financial wellness programs as part of their benefits offerings, leading to happier and more productive employees.
3. Therapy and Counseling - Mental health professionals can collaborate with financial planners to offer therapy and counseling services that alleviate financial stress and promote financial wellness.
4 Featured, 23 Examples:
28,106 Total Clicks
Date Range:
Jul 20 — Dec 20
Trending:
Mild
Consumer Insight Topics:
