The New Fentimans Light Sodas Contain Just 60 Calories Each
Michael Hemsworth — July 25, 2019 — Lifestyle
Cocktails with a low-calorie profile are continuing to gain popularity in many parts of the world as consumers seek to reduce their intake, so brands are taking note with new products like the Fentimans light sodas.
The botanical beverage brand is launching three soda options in the UK that are lower in calories than its traditional offerings yet perfectly flavored for use in your favorite cocktail. The low-calorie line includes the Light Sparkling Raspberry, Light Gently Sparkling Elderflower and the Light Rose Lemonade, which are all free from artificial sweeteners and contain just 60 calories per serving.
Fentimans Marketing Director Andrew Jackson spoke on the new Fentimans light sodas saying, "We know that a growing number of our audience are increasingly looking for great-tasting light drinks with fewer calories. At Fentimans, great flavour is our number one objective, so we have worked long and hard on the new recipes to ensure we can deliver a lighter option of our classic drinks, with absolutely no compromise on flavour.”
The botanical beverage brand is launching three soda options in the UK that are lower in calories than its traditional offerings yet perfectly flavored for use in your favorite cocktail. The low-calorie line includes the Light Sparkling Raspberry, Light Gently Sparkling Elderflower and the Light Rose Lemonade, which are all free from artificial sweeteners and contain just 60 calories per serving.
Fentimans Marketing Director Andrew Jackson spoke on the new Fentimans light sodas saying, "We know that a growing number of our audience are increasingly looking for great-tasting light drinks with fewer calories. At Fentimans, great flavour is our number one objective, so we have worked long and hard on the new recipes to ensure we can deliver a lighter option of our classic drinks, with absolutely no compromise on flavour.”
Trend Themes
1. Low-calorie Cocktail Mixers - The popularity of low-calorie cocktails is driving new product development, creating opportunities for brands to offer flavorful options with fewer calories.
2. Botanical Beverages - Brands are tapping into the trend of botanical drinks, providing consumers with refreshing and natural beverage options for cocktails.
3. Alternative Sweeteners - The demand for low-calorie options without artificial sweeteners is rising, prompting brands to explore alternative sweeteners in their products.
Industry Implications
1. Beverage Manufacturing - Beverage manufacturers can seize the opportunity to develop and market low-calorie cocktail mixers, appealing to health-conscious consumers.
2. Food and Beverage Retail - Retailers can stock a wide range of low-calorie cocktail mixers, catering to the growing demand for healthier drink alternatives.
3. Hospitality and Catering - Hotels, bars, and restaurants can incorporate low-calorie cocktail mixers into their menus, attracting health-conscious patrons and offering a unique selling point.
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