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Cherry Supplement

Tart cherry extract is becoming increasingly popular in sports nutrition

Trend - Research has strongly suggested that tart cherry extract is useful in enhancing cardiovascular health, sleep, and recovery from sports-induced muscle damage. As a result, brands in the sports nutrition category are updating their formulas with this functional ingredient.

Insight - Contemporary consumers are embracing the health and wellness movement, and as a result, many are looking for products that will support them in their lifestyle choices. Given that there are many options on the market, individuals are increasingly narrowing their search to functional ingredients that will specifically target their needs. In doing so, consumers do not only feel healthier and more energized, but they are also reassured that the purchase will benefit their lifestyle.
Workshop Question - How can your brand better target consumer demographics?
Trend Themes
1. Functional Ingredients - Functional ingredients that support specific needs are increasingly in demand by contemporary consumers in the health and wellness movement.
2. Natural Supplements - The popularity of natural supplements without synthetic chemicals and GMOs is on the rise for reducing inflammation, promoting healthy sleep and more.
3. Sugar-free and Clean Label Products - Health-conscious consumers are seeking clean label products like sugar-free sports drinks and prebiotic sodas.
Industry Implications
1. Sports Nutrition - Sports nutrition brands are updating their formulas with functional ingredients like tart cherry that enhance cardiovascular health, sleep, and recovery.
2. Clean Nutrition - Clean nutrition product creators are introducing all-natural supplements and plant-based sports powders with functional ingredients that appeal to ingredient-conscious consumers who support an active lifestyle.
3. Better-for-you Beverages - Prebiotic soda brands like VINA aim to disrupt the better-for-you beverage industry by offering functional ingredients that strengthen brain-gut connections and low-sugar and vegan-friendly options.
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
57,246 Total Clicks
Date Range:
Oct 19 — Jan 22
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Better-For-You Prebiotic Sodas
Better-For-You Prebiotic Sodas
VINA Was Formulated to Strengthen Your Brain-Gut Connection
VINA is a new prebiotic soda brand that aims to disrupt the increasingly popular better-for-you beverage category. Unlike other prebiotic drinks, VINA has been specifically formulated to improve... MORE
Clean Ingredient Sports Drinks
Clean Ingredient Sports Drinks
BioSteel Cherry Lime Features a Flavorful, Sugar-Free Formula
The BioSteel Cherry Lime sports drink flavor is being launched by the brand as a tasty way for health-conscious consumers to stay hydrated throughout the day. The drink features a sugar-free formula... MORE
Plant-Based Sports Powders
Plant-Based Sports Powders
The Orgain Organic Sport Line Has Ingredients Like Adaptogens & ACV
Clean nutrition product creator Orgain is introducing an all-new Orgain Organic Sport Line that’s plant-based and packed with high-quality, food-based anti-inflammatory ingredients. The... MORE
Natural Anti-Inflammation Supplements
Natural Anti-Inflammation Supplements
Upgraid's Supplements are Made Without Synthetic Chemicals
Upgraid, a natural supplement label that was created by a former Pfizer and GlaxoSmithKline scientist, offers a selection of daily health pills that are made without any synthetic chemicals, GMOs,... MORE
Restorative Sleep-Enhancing Gummies
Restorative Sleep-Enhancing Gummies
The Hilo Nutrition Sleep Recovery Gummies Enable Better Rest
The high-stress lifestyle that many consumers lead can make it difficult to get quality rest at the end of the day, which is where the Hilo Nutrition Sleep Recovery Gummies come in to offer a... MORE
Beneficial Tart Cherry Extracts
Beneficial Tart Cherry Extracts
Iprona's Cherrycraft is a Functional Ingredient for Supplements
Some studies have proven that tart cherry extract can prove to be useful for sports nutrition products and Italian fruit extracts firm Iprona is taking advantage of this by launching its CherryCraft.... MORE

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