Shake Baby Shake Makes a Fun and Vibrant Cocktail for Women
Laura McQuarrie — May 23, 2019 — Lifestyle
References: shakebabyshake & globalbrands
Shake Baby Shake is a cocktail for women that appeals to women who "like to work hard and play hard." The brand's pre-mixed Passion Fruit Martini combines the exotic fruit and vodka to create what Shake Baby Shake calls "the canned cocktail every on-the-go girl boss needs."
The low-ABV cocktail boasts an alcohol content of just 4%, helps to minimize the mess of making mixed drinks at home and promises a refreshing, summery drinking experience.
Alongside its Passion Fruit Martini, Shake Baby Shake will soon be introducing a Raspberry Mojito to its portfolio, which is also in a canned cocktail format with a wild and colorful animal print can that's ready to be shared on social media.
Image Credit: Shake Baby Shake
The low-ABV cocktail boasts an alcohol content of just 4%, helps to minimize the mess of making mixed drinks at home and promises a refreshing, summery drinking experience.
Alongside its Passion Fruit Martini, Shake Baby Shake will soon be introducing a Raspberry Mojito to its portfolio, which is also in a canned cocktail format with a wild and colorful animal print can that's ready to be shared on social media.
Image Credit: Shake Baby Shake
Trend Themes
1. Pre-mixed Cocktails - The rise of pre-mixed cocktails offers convenience and simplicity for consumers, presenting opportunities for brands to create innovative and unique flavor combinations.
2. Low-abv Drinks - The growing popularity of low-alcohol beverages provides an opportunity for businesses to cater to health-conscious consumers looking for lighter drinking options.
3. Canned Cocktails - Canned cocktails are gaining traction as a trendy and portable alternative to traditional cocktails, opening up possibilities for creative packaging and branding.
Industry Implications
1. Beverage - The beverage industry can capitalize on the demand for pre-mixed cocktails by developing new flavors and marketing strategies to attract consumers seeking convenient and ready-to-drink options.
2. Alcohol - The alcohol industry can tap into the low-ABV trend by creating new product lines that cater to consumers looking for lower-alcohol alternatives without compromising on taste or quality.
3. Packaging - The packaging industry has an opportunity to innovate in the realm of canned cocktails by creating visually appealing designs and sustainable packaging solutions to enhance consumer experience and differentiate brands.
2.3
Score
Popularity
Activity
Freshness
