Mermaid Gin's First Ready-to-Drink Can Pairs Gin & Indian Light Tonic
Laura McQuarrie — July 30, 2021 — Lifestyle
References: isleofwightdistillery & fabnews.live
Mermaid Gin's new canned gin cocktail is its first-ever ready-to-drink product and it pairs award-winning gin with Indian light tonic. The printed can is plastic-free and completely recyclable and to support the brand's Net Zero approach, orders shipped to trade customers in plastic-free packaging.
The ready-to-drink gin and tonic cocktail has the potential to be enjoyed during many out-of-home occasions and it is being introduced at a time when consumers are eager to broaden their horizons by gathering with groups for outdoor picnics and barbecues or afternoons at the beach or on a boat.
To introduce the new product, the brand is offering samplings at the Isle of Wight’s famous Cowes Week Sailing Regatta with a marina bar and other activations and island sponsorships.
The ready-to-drink gin and tonic cocktail has the potential to be enjoyed during many out-of-home occasions and it is being introduced at a time when consumers are eager to broaden their horizons by gathering with groups for outdoor picnics and barbecues or afternoons at the beach or on a boat.
To introduce the new product, the brand is offering samplings at the Isle of Wight’s famous Cowes Week Sailing Regatta with a marina bar and other activations and island sponsorships.
Trend Themes
1. Ready-to-drink Gin Cocktails - Opportunity for other gin distilleries to create their own versions of a canned gin cocktail and expand into the RTD market.
2. Plastic-free Packaging - Brands in the beverage industry can prioritize sustainability by switching to plastic-free packaging, which appeals to environmentally conscious consumers.
3. Outdoor Event Beverages - A trend in which beverage companies offer easy-to-transport and outdoor-friendly canned cocktails for events and gatherings such as picnics, barbecues, and sailing regattas.
Industry Implications
1. Distilleries - Distilleries can expand their product line and break into the ready-to-drink market by creating their own versions of canned gin cocktails.
2. Packaging - Packaging companies can explore and develop more sustainable drink packaging solutions to cater to brands looking for eco-friendly options.
3. Event Planning - Event planning companies can collaborate with beverage brands to offer canned cocktail options for outdoor events such as picnics, barbecues, and sailing regattas.
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