Brands are introducing thoughtful features that enhance the gaming experience
Trend - In order to immerse consumers more into their video games, brands are launching accessible products that can seamlessly enhance roleplay. These innovations boast voice changing capabilities or even enable users to speak to each other, despite language barriers.
Insight - In the last couple of years, the gaming community has increased in size—and this is especially true during the COVID-19 pandemic when consumers are advised to stay at home and have picked up new hobbies. While some consider games to be entertainment and a way to socialize with their friends, for others—it is a passion. This, in turn, is creating a demand for better experiences, as consumers look to be more immersed, amused, or even distracted.
Insight - In the last couple of years, the gaming community has increased in size—and this is especially true during the COVID-19 pandemic when consumers are advised to stay at home and have picked up new hobbies. While some consider games to be entertainment and a way to socialize with their friends, for others—it is a passion. This, in turn, is creating a demand for better experiences, as consumers look to be more immersed, amused, or even distracted.
Workshop Question - How can your brand provide a more immersive experience?
Trend Themes
1. Enhanced Roleplay - Brands are introducing accessible products that can seamlessly enhance roleplay for more immersive experiences in gaming.
2. Accessibility Gaming - Brands are creating customizable and adaptable gaming equipment kits and accessories for players with differing abilities.
3. In-game AI Translators - Companies are using AI technology to improve communication and language barriers in the gaming industry.
Industry Implications
1. Video Game Consoles and Accessories - A market that is growing with innovative products and accessories that are enhancing the gaming experience.
2. Audio/podcast Industry - As gaming becomes more immersive, users demand high quality audio, leading to opportunities in the production of gaming-specific audio equipment.
3. AI/ML Industry - By using language recognition and translation AI, gaming companies can disrupt the status quo and enhance gaming experiences for multilingual gamers.
