The Nighthawk by Bota Box Range was Expanded with Three New Options
Michael Hemsworth — November 8, 2019 — Marketing
References: botabox & trndmonitor
The Nighthawk by Bota Box wine range has been expanded by the Delicato Family Wines-owned brand to offer consumers a premium product that's sustainably packaged.
The range now includes three new options including the Nighthawk Black Bourbon Aged Cabernet Sauvignon, Nighthawk Gold Vibrant Sauvignon Blanc and the Nighthawk Black Lush Pinot Noir. Each of the boxed wines contain the equivalent of four bottles of wine each and have a suggested retail price point of $22.99.
The expanded Nighthawk by Bota Box wine range comes as part of the increased demand for sustainably packaged alcohol products as more consumers seek out a more eco-friendly option. The high-quality nature of the product paired with the alternative packaging is sure to disrupt preconceived notions of how premium wines are packaged.
The range now includes three new options including the Nighthawk Black Bourbon Aged Cabernet Sauvignon, Nighthawk Gold Vibrant Sauvignon Blanc and the Nighthawk Black Lush Pinot Noir. Each of the boxed wines contain the equivalent of four bottles of wine each and have a suggested retail price point of $22.99.
The expanded Nighthawk by Bota Box wine range comes as part of the increased demand for sustainably packaged alcohol products as more consumers seek out a more eco-friendly option. The high-quality nature of the product paired with the alternative packaging is sure to disrupt preconceived notions of how premium wines are packaged.
Trend Themes
1. Sustainable Packaging in Wine Industry - The expanded Nighthawk by Bota Box wine range disrupts preconceived notions of how premium wines are packaged by offering a sustainably packaged option.
2. Expansion of Boxed Wine Market - The Nighthawk by Bota Box range expansion showcases a growing trend of premium boxed wines, providing an opportunity for other wine brands to tap into this market.
3. Increasing Demand for Eco-friendly Alcohol Products - The Nighthawk by Bota Box wine range caters to the rising demand for eco-friendly alcohol options, indicating ample opportunities for innovative, sustainable alcohol products.
Industry Implications
1. Wine Industry - The expansion of the Nighthawk by Bota Box wine range highlights the potential for disruptive innovation in the wine industry by offering premium wines in sustainable packaging.
2. Packaging Industry - The increased demand for sustainably packaged alcohol products calls for disruptive innovation in the packaging industry to create eco-friendly solutions for alcoholic beverages.
3. Alcohol Industry - The Nighthawk by Bota Box wine range taps into the increasing consumer demand for eco-friendly alcohol options, creating potential for disruptive innovation in the alcohol industry to develop more sustainable products.
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