Strykk Not Vanilla Vodka Has Zero Grams of Sugar
Michael Hemsworth — July 30, 2021 — Marketing
The Strykk Not Vanilla Vodka is a new alcohol alternative from Elegantly Spirited that's launching in the UK to offer consumers a way to enjoy a premium cocktail without traditional spirits. The non-alcoholic spirit features an ABV of less than 0.5% and is reported to be perfect for use in such recipes as the passionfruit martini and the espresso martini. The non-alcoholic spirit will be available for purchase through the brand's exclusive UK distribution network as well as cocktail partner Funkin Cocktails.
Elegantly Spirited CEO and Co-Founder of Strykk Alex Carlton spoke on the new Strykk Not Vanilla Vodka saying, "With 8.6 million drinkers looking to reduce their alcohol intake, Strykk Not Vanilla Vodka represents a huge trade-up opportunity, giving consumers a non-alcoholic alternative to a favourite flavoured spirit. Consumers want to maintain social rituals and with the introduction of Strykk Not Vanilla Vodka drinkers can stay in the round and enjoy cocktails, such as a passionfruit or espresso martini, minus the alcohol.”
Elegantly Spirited CEO and Co-Founder of Strykk Alex Carlton spoke on the new Strykk Not Vanilla Vodka saying, "With 8.6 million drinkers looking to reduce their alcohol intake, Strykk Not Vanilla Vodka represents a huge trade-up opportunity, giving consumers a non-alcoholic alternative to a favourite flavoured spirit. Consumers want to maintain social rituals and with the introduction of Strykk Not Vanilla Vodka drinkers can stay in the round and enjoy cocktails, such as a passionfruit or espresso martini, minus the alcohol.”
Trend Themes
1. Non-alcoholic Spirits - The rise of non-alcoholic spirits presents an opportunity for companies to tap into the increasing number of consumers looking to reduce their alcohol intake.
2. Flavoured Alternatives - The introduction of flavored non-alcoholic spirits, such as Strykk's Not Vanilla Vodka, offer a significant trade-up opportunity for consumers seeking alternatives to traditional spirits.
3. Low-abv Cocktails - The popularity of low-alcohol cocktails, which utilize non-alcoholic spirits like Strykk's Not Vanilla Vodka, is on the rise as consumers look for healthier and more mindful ways to enjoy cocktails.
Industry Implications
1. Beverage - The non-alcoholic spirits trend presents an opportunity for beverage companies to create and market new products that cater to the increasing number of consumers seeking healthier and more mindful options.
2. Hospitality - The rise of non-alcoholic spirits like Strykk's Not Vanilla Vodka presents an opportunity for hospitality companies to create and serve low-ABV cocktails, tapping into the growing market of health-conscious consumers looking for mindful ways to enjoy cocktails.
3. Retail - The increasing demand for non-alcoholic spirits presents an opportunity for retail companies to stock and sell products that cater to the growing number of consumers looking for healthier and more mindful beverage options.
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