This BuzzBallz Chili Mango Cocktail is Small But Packs a Punch
Laura McQuarrie — July 28, 2021 — Lifestyle
References: buzzballz & prnewswire
The brand-new BuzzBallz Chili Mango cocktail is a vibrant, ready-to-drink beverage that shares the sweetness of mango and a hint of peppery spice without being overpoweringly hot.
This new flavor from the brand joins other options like Choc Tease, Horchata and Tequila 'Rita, and as National Vice President of Sales Blair Casey says, "I believe [Chili Mango] gives the BuzzBallz portfolio a different style of cocktail, and consumers today are always looking for something new and exciting…Chili Mango fits that niche." At a time when spicy margaritas and palomas are popular, this cocktail delivers what consumers want. The product's bright flavor pairs well with citrus, savory and smoky foods, as well as tacos and grilled veggies.
This new flavor from the brand joins other options like Choc Tease, Horchata and Tequila 'Rita, and as National Vice President of Sales Blair Casey says, "I believe [Chili Mango] gives the BuzzBallz portfolio a different style of cocktail, and consumers today are always looking for something new and exciting…Chili Mango fits that niche." At a time when spicy margaritas and palomas are popular, this cocktail delivers what consumers want. The product's bright flavor pairs well with citrus, savory and smoky foods, as well as tacos and grilled veggies.
Trend Themes
1. Spicy Cocktail Trend - The popularity of spicy cocktails, such as the BuzzBallz Chili Mango cocktail, presents an opportunity for bars and beverage companies to innovate and create new flavor combinations.
2. Ready-to-drink Trend - The ready-to-drink, convenient format of cocktails like BuzzBallz appeals to consumers who want to enjoy on-the-go or at-home drinks without the hassle of mixing ingredients. This presents opportunities for beverage companies to create new, unique packaging and branding.
3. Novel Flavor Trend - Consumer demand for new and exciting flavors creates an opportunity for alcoholic beverage companies to experiment with new ingredients and flavors, such as chili and mango, to create unique and novel offerings.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can capitalize on the popularity of spicy cocktails and ready-to-drink beverages by innovating new flavor combinations, packaging, and branding.
2. Packaging - The trend towards ready-to-drink cocktails provides packaging companies with an opportunity to create convenient, sustainable, and unique packaging that appeals to consumers.
3. Food and Beverage Hospitality - The spicy cocktail trend presents an opportunity for bars and restaurants to expand their cocktail menus by incorporating new and unique flavor combinations into their offerings.
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