Tech companies are launching tools to help those recovering from injuries
Trend - The use of artificial intelligence in sports training has been prevalent over the last couple of years and now, brands are pivoting to utilize AI's potential in the space of rehabilitation and recovery.
Insight - When faced with a tedious and long-term task, contemporary consumers look for ways to speed up the process, without compromising the result. This desire is often brought on by a demanding lifestyle and fast-paced environment. Aware that cutting-edge technology can bring not only efficiency and convenience but also precision to any given situation, individuals increasingly turn for solutions to the tech industry.
Insight - When faced with a tedious and long-term task, contemporary consumers look for ways to speed up the process, without compromising the result. This desire is often brought on by a demanding lifestyle and fast-paced environment. Aware that cutting-edge technology can bring not only efficiency and convenience but also precision to any given situation, individuals increasingly turn for solutions to the tech industry.
Workshop Question - How can your brand utilize artificial intelligence to benefit consumers?
Trend Themes
1. Artificial Intelligence in Rehabilitation - The use of artificial intelligence in sports training has expanded into the rehabilitation space, providing efficient and precise solutions for consumers recovering from injuries.
2. AI-powered Wearables for Injury Prevention - Wearable devices like Fathom Pro are providing personalized coaching using AI and machine learning to prevent injuries and help users perform at their best.
3. AI-powered Personal Massagers - AI-powered massagers like Urikar AT1 provide personalized programming and guidance, offering a cost-effective and convenient solution for users to relieve tension and pain at home.
Industry Implications
1. Healthtech - Businesses can identify sustainable innovations in the rehabilitation market with the use of AI and personalization through wearables and devices.
2. Wellness - Consumers seeking to invest in personal wellness can benefit from AI-powered recovery and muscle relief solutions like AI-powered personal massagers.
3. Sports & Fitness - The use of AI-powered wearables can prevent injuries and boost performance in sports and fitness, making it an area for disruptive innovation opportunities.
