The VK Festive Pack Contains the All-New Candy Cane Flavor
Michael Hemsworth — November 8, 2019 — Marketing
References: vkofficial & talkingretail
The VK Festive Pack has been unveiled in the UK as a seasonal offering for consumers looking for a festive way to celebrate this holiday season. The cooler pack contains 10 bottles of the drink including the all-new Candy Cane flavor, which is a limited-edition offering from the brand that's sure to be enjoyed by those looking to enhance their holiday celebrations. The VK Candy Cane flavor is reported to have a sweet strawberry flavor with hints of peppermint to make it a balanced prepackaged libation option.
Brand Manager at Global Brands Charlie Leaver spoke on the VK Festive Pack saying, "With this year’s new Christmas flavor, our highly sought after VK Christmas jumpers and our on-trend marketing activity, we expect the VK mixed pack to excel this winter. Set to provide significant revenue for our customers while delighting consumers with a new Christmas twist on the fruity VK flavors’ they know and love the VK mixed pack is a must stock for retailers.”
Brand Manager at Global Brands Charlie Leaver spoke on the VK Festive Pack saying, "With this year’s new Christmas flavor, our highly sought after VK Christmas jumpers and our on-trend marketing activity, we expect the VK mixed pack to excel this winter. Set to provide significant revenue for our customers while delighting consumers with a new Christmas twist on the fruity VK flavors’ they know and love the VK mixed pack is a must stock for retailers.”
Trend Themes
1. Seasonal Flavored Drinks - The Candy Cane flavor is a limited-edition offering in the VK Festive Pack that consumers will find festive and interesting.
2. Holiday-related Packaging - The VK Festive Pack creates an attractive and unique holiday-themed packaging that complements the seasonal vibe of the product.
3. Limited Edition Products - The VK Festive Pack highlights the popularity of limited edition products among consumers, which can be a lucrative trend for brands to explore.
Industry Implications
1. Beverage Industry - Beverage brands can seize the opportunity to leverage seasonal flavors and holiday-related packaging to attract customers and generate more revenue.
2. Retail Industry - Retailers can enhance their sales by stocking up holiday-themed products and limited editions to attract shoppers seeking unique and interesting products.
3. Packaging Industry - Packaging companies can work with brands to create innovative and seasonal designs that can amplify the attraction of products and encourage sales.
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