Beefeater Gin's Ready-to-Drink Cans Appeal to Premium Gin Drinkers
Laura McQuarrie — September 4, 2020 — Lifestyle
References: beefeatergin & packagingoftheworld
Beefeater Gin is venturing into the creation of ready-to-drink canned cocktails with its new Pink Strawberry gin and Beefeater London Dry Gin, which are combined with tonic for easy drinking. The pre-mixed gin cocktails are conveniently canned and appeal to the premium gin drinker who is looking for a refreshing gin experience on the go.
The canned gin and tonic cocktails were created to catch the eyes of a new generation of gin drinkers. As Beefeater Gin is a brand with a longstanding heritage, it is remaining true to its essence as a producer of premium products even though its products can now be consumed in a ready-to-drink format that's easier to enjoy than ever before.
Image Credit: Beefeater Gin
The canned gin and tonic cocktails were created to catch the eyes of a new generation of gin drinkers. As Beefeater Gin is a brand with a longstanding heritage, it is remaining true to its essence as a producer of premium products even though its products can now be consumed in a ready-to-drink format that's easier to enjoy than ever before.
Image Credit: Beefeater Gin
Trend Themes
1. Ready-to-drink Cocktails - Disruptive innovation opportunity: Develop new flavors and combinations to cater to the growing demand for convenient and high-quality canned cocktails.
2. Premium Gin - Disruptive innovation opportunity: Experiment with unique botanical blends and premium ingredients to create a standout gin product that appeals to discerning gin drinkers.
3. On-the-go Consumption - Disruptive innovation opportunity: Design innovative packaging and portable formats that offer convenience and allow consumers to enjoy their favorite drinks anytime, anywhere.
Industry Implications
1. Beverage - Disruptive innovation opportunity: Embrace the ready-to-drink trend by developing new alcoholic and non-alcoholic beverage options that provide convenience without compromising on taste and quality.
2. Alcohol - Disruptive innovation opportunity: Explore new ways to package and market premium spirits and cocktails for on-the-go consumption, attracting both established drinkers and new consumers.
3. Packaging - Disruptive innovation opportunity: Create innovative packaging solutions that offer portability, sustainability, and functionality for a variety of products, including food, beverages, and personal care items.
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