The Edinburgh Gin Raspberry Gin Fizz is Perfect for Summertime
Michael Hemsworth — May 27, 2020 — Marketing
References: edinburghgin & foodbev
The Edinburgh Gin Raspberry Gin Fizz canned cocktail is a premium refreshment from the brand that aims to offer consumers a new option that's perfectly formulated for warm weather consumption. The cocktail is made with a base of sparkling white wine that has been infused with the Edinburgh Gin Raspberry Liqueur for a touch of summery sweetness. The drink features a 6% ABV and is conveniently packaged to make it perfect for enjoyment out of the house in backyards or even for bringing to a friend's house.
UK Managing Director of Ian Macleod Distillers Neil Boyd spoke on the Edinburgh Gin Raspberry Gin Fizz canned cocktail saying, "We’ve taken a serve we know our consumers love and given it back to them in a pre-mixed, convenient format, making it the perfect summer cocktail to enjoy at home or while soaking up some sun in the garden. The RTD category has gone from strength to strength over the past few years and now, more than ever, consumers are looking for convenient pre-mixed options – which is why we decided to bolster our award-winning range of premium RTDs with this exciting release.”
UK Managing Director of Ian Macleod Distillers Neil Boyd spoke on the Edinburgh Gin Raspberry Gin Fizz canned cocktail saying, "We’ve taken a serve we know our consumers love and given it back to them in a pre-mixed, convenient format, making it the perfect summer cocktail to enjoy at home or while soaking up some sun in the garden. The RTD category has gone from strength to strength over the past few years and now, more than ever, consumers are looking for convenient pre-mixed options – which is why we decided to bolster our award-winning range of premium RTDs with this exciting release.”
Trend Themes
1. Infused Sparkling Wine Cocktails - Opportunity for creating unique and refreshing alcoholic beverages by infusing sparkling wine with different flavors.
2. Canned Cocktails - Opportunity to cater to consumer demand for pre-mixed and convenient alcoholic beverages in a canned format.
3. RTD (ready-to-drink) Category - Opportunity to capitalize on the growing popularity of ready-to-drink cocktails by introducing new and innovative offerings.
Industry Implications
1. Alcoholic Beverage Industry - Disruptive innovation opportunity in creating infused sparkling wine cocktails to offer more variety and appeal to consumers.
2. Packaging Industry - Opportunity to innovate in packaging solutions for canned cocktails that are convenient, portable, and aesthetically pleasing.
3. Retail Industry - Opportunity for retailers to expand their offerings by stocking a diverse range of ready-to-drink cocktails, satisfying consumer demand for convenience.
2.6
Score
Popularity
Activity
Freshness
