'BeatBox Beverages' Have Made a Boxed Wine That is Anything But Boring
Katherine Pendrill — June 1, 2015 — Lifestyle
References: beatboxbeverages & trndmonitor
'BeatBox Beverages' wants to turn traditional boxed wine on its head with its new line of musically inspired mixed drinks. Designed ''for people who know what perfection in a box should look and taste like," BeatBox is an exciting alternative to a standard wine box.
BeatBox is designed with music in mind and the boxes are meant to recreate the euphoric feeling of pumping out your favorite tunes with friends. Inside each BeatBox is a delicious wine-based cocktail, available in three exciting flavors: Blue Razzberry Lemonade, Cranberry Limeade and Lemon-Lime Margarita. The boxed wine comes in a shareable five-liter box, which is equivalent to seven bottles of wine. At only 120 calories per serving and a 11.1 percent alcohol content, the fun wine-based cocktails are perfect for any party.
BeatBox is designed with music in mind and the boxes are meant to recreate the euphoric feeling of pumping out your favorite tunes with friends. Inside each BeatBox is a delicious wine-based cocktail, available in three exciting flavors: Blue Razzberry Lemonade, Cranberry Limeade and Lemon-Lime Margarita. The boxed wine comes in a shareable five-liter box, which is equivalent to seven bottles of wine. At only 120 calories per serving and a 11.1 percent alcohol content, the fun wine-based cocktails are perfect for any party.
Trend Themes
1. Musically-inspired Mixed Drinks - Creating boxed wine based cocktails with musical inspirations for a fun party vibe.
2. Shareable Boxed Wine Cocktails - Making boxed wine shareable and appealing by offering cocktails in a convenient, large format.
3. Low-calorie Wine Cocktails - Catering to health-conscious drinkers by offering wine-based cocktails with low calorie content.
Industry Implications
1. Alcohol Industry - Innovating the boxed wine category by introducing a new line of musically inspired mixed drinks.
2. Party Supplies Industry - Partnering with party supply companies to promote shareable, fun and convenient boxed wine cocktails.
3. Fitness Industry - Collaborating with gyms and health clubs to introduce low-calorie wine-based cocktail options to consumers.
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