Costco is Selling a Pre-Mixed 'Golden Margarita' This Summer
Katherine Pendrill — July 4, 2019 — Lifestyle
References: delish
Costco is making the process of hosting a summer party a little easier with its new Golden Margarita drinks. Not only is the fruity cocktail pre-mixed and ready to serve, but it also comes in an extra large size that's perfect for a crowd.
Costco's new Golden Margarita is a pre-mixed cocktail sold under the chain's Kirkland brand. According to the bottle, the drink delivers "a refreshing taste of lime and orange in a well-balanced ready-to-serve margarita." The boozy drink is also made with 100 percent de agave wine, which makes it more of a wine cocktail than a true margarita. Sold in a 1.5 liter bottle for just $10, the affordable, ready-to-serve cocktail requires nothing but some ice, a savory salt rim, and a thirsty crowd to enjoy.
Image Credit: @costcodeals.
Costco's new Golden Margarita is a pre-mixed cocktail sold under the chain's Kirkland brand. According to the bottle, the drink delivers "a refreshing taste of lime and orange in a well-balanced ready-to-serve margarita." The boozy drink is also made with 100 percent de agave wine, which makes it more of a wine cocktail than a true margarita. Sold in a 1.5 liter bottle for just $10, the affordable, ready-to-serve cocktail requires nothing but some ice, a savory salt rim, and a thirsty crowd to enjoy.
Image Credit: @costcodeals.
Trend Themes
1. Pre-mixed Cocktails - Opportunity to innovate pre-made alcoholic beverage options for convenience and affordability.
2. Large-format Bottles - Opportunity to expand packaged beverage offerings to larger sizes for party or event consumption.
3. Wine Cocktails - Opportunity to create new wine cocktail varieties to appeal to a wider audience and offer unique flavor profiles.
Industry Implications
1. Alcoholic Beverage - The alcohol industry could explore expanding pre-made cocktail options, larger format bottles, and wine cocktail varieties.
2. Retail - Retailers could explore offering more affordable and convenient pre-made cocktail options for customers.
3. Hospitality - Hospitality businesses could explore incorporating ready-to-serve cocktails and wine cocktail varieties into their drink menus for events and parties.
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