BeatBox Beverages' Cartons are Portable, Single-Serve Sippers
Laura McQuarrie — May 25, 2017 — Lifestyle
References: beatboxbeverages & bevindustry
As well as offering its ready-to-drink wine by 'The Box' BeatBox Beverages is now introducing 'The Mixtape' as "the world's first adult juice box."
The ready-to-drink 500-ml cartons offer a convenient individual and on-the-go alternative to the brand's five-liter boxed product. At 11% ABV, each concentrated Mixtape package contains the equivalent to three cocktail servings and is compared to being "almost a bottle of wine." However, since there is no glass integrated in the juice box-style package, it is also touted as being friendly for outdoor use.
These lively alcoholic drinks from BeatBox Beverages are being launched in two flavors, Blue Razzberry and Fruit Punch, each of which comes in a color-coordinated carton with a playful cassette-themed design.
The ready-to-drink 500-ml cartons offer a convenient individual and on-the-go alternative to the brand's five-liter boxed product. At 11% ABV, each concentrated Mixtape package contains the equivalent to three cocktail servings and is compared to being "almost a bottle of wine." However, since there is no glass integrated in the juice box-style package, it is also touted as being friendly for outdoor use.
These lively alcoholic drinks from BeatBox Beverages are being launched in two flavors, Blue Razzberry and Fruit Punch, each of which comes in a color-coordinated carton with a playful cassette-themed design.
Trend Themes
1. Ready-to-drink Alcoholic Juiceboxes - The trend of ready-to-drink alcoholic juiceboxes provides a portable and convenient option for consumers seeking individual and on-the-go beverages.
2. On-the-go Alcoholic Beverages - The trend of on-the-go alcoholic beverages opens up disruptive innovation opportunities for packaging and product development, catering to consumers' desire for convenience and mobility.
3. Playful Packaging Design - The trend of playful packaging design, like cassette-themed cartons, presents opportunities for brands to create unique and eye-catching visuals that appeal to consumers' nostalgic sensibilities.
Industry Implications
1. Alcoholic Beverage Industry - The alcoholic beverage industry can leverage the trend of ready-to-drink alcoholic juiceboxes to capture a larger market share and meet the demand for convenient and portable drink options.
2. Packaging Industry - The packaging industry can explore disruptive innovation in creating functional and sustainable packaging solutions for on-the-go alcoholic beverages, while maintaining brand identity and appeal.
3. Beverage Design Industry - The beverage design industry can tap into the trend of playful packaging design to create visually captivating and memorable product designs that resonate with consumers and drive sales.
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