These New Arlu Rum Canned Rum Cocktails Come in Three Flavors
Michael Hemsworth — July 30, 2021 — Marketing
These new Arlu Rum canned rum cocktails are being launched by the Alderman's Drinks-owned brand in the UK to offer consumers with a ready-to-drink option to enjoy this summertime. The drinks come in three new flavors including Blood Orange & Ginger beer, Passionfruit & Mango Mojito and Spiced Run & Cola, which are each packaged in 250ml cans. The drinks each feature rum that has been imported from the Demerara Diamond Distillery and are all blended in Manchester.
Co-Founder of Alderman's Drinks Liam Manton spoke on the new Arlu Rum canned rum cocktails saying, "With rules relaxing and outdoor socialising back in full swing, what better time enhance our range with an extended range of canned flavoured rums? With the 2021 rum-aissance proving rum to be one of the most popular drinks of this summer, it was only a matter of time before we made an RTD version of our well-loved rums, so our customers can enjoy bartender quality rum cocktails no matter where they are.”
Co-Founder of Alderman's Drinks Liam Manton spoke on the new Arlu Rum canned rum cocktails saying, "With rules relaxing and outdoor socialising back in full swing, what better time enhance our range with an extended range of canned flavoured rums? With the 2021 rum-aissance proving rum to be one of the most popular drinks of this summer, it was only a matter of time before we made an RTD version of our well-loved rums, so our customers can enjoy bartender quality rum cocktails no matter where they are.”
Trend Themes
1. Ready-to-sip Cocktail Market - The rising popularity of canned cocktails presents an opportunity for new entrants and established brands to create innovative ready-to-sip products that cater to consumer convenience.
2. Flavored Rum Market - The success of the newly launched Arlu Rum canned cocktails highlights a growing trend towards flavored rum, providing an opportunity for other brands to create new and unique rum-based cocktails.
3. RTD Cocktail Innovation - As more consumers seek convenient and quality cocktail options, companies can capitalize on the RTD trend by developing innovative and tasty cocktail flavors that appeal to a diverse market.
Industry Implications
1. Alcoholic Beverage Industry - With the rise of ready-to-sip rum cocktails, the alcoholic beverage industry can explore new opportunities for innovation and expansion in the canned cocktail category.
2. Canned Beverage Industry - As canned cocktails gain popularity, the canned beverage industry can look to expand their offerings and manufacturing capabilities to meet the growing demand for convenient and portable drinks.
3. Ready-to-drink Industry - The success of Arlu Rum canned cocktails highlights a growing demand for quality ready-to-drink options, offering opportunities for other companies to create new and exciting RTD drinks for consumers.
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