BubbleMe is an Easy-Drinking Hard Seltzer Made in Hong Kong
Laura McQuarrie — August 5, 2021 — Lifestyle
References: drinkbubble.me & thedrinksbusiness
BubbleMe is an up-and-coming hard seltzer brand made in Hong Kong and it sets itself apart with spiked sparkling water beverages that are infused with Vitamin C, packed with antioxidants and free from sugar. Founder Allen Zhang was inspired by the popular sparkling water brand, LaCroix, and saw an opportunity to create a flavored water product that would support guilt-free drinking experiences. As Zhang says, "We aim to revolutionize the drinking experience with healthier options for Asia."
The brand has launched three exclusive flavors in Hong Kong: crisp Mango-Peach, smooth Lychee-Lime and comforting Strawberry-Earl Grey, all with 5% ABV and formulas that are naturally sweetened, gluten-free and vegan. Although conveniently packaged in ready-to-drink cans, these hard seltzers may also be mixed to create DIY craft cocktails.
The brand has launched three exclusive flavors in Hong Kong: crisp Mango-Peach, smooth Lychee-Lime and comforting Strawberry-Earl Grey, all with 5% ABV and formulas that are naturally sweetened, gluten-free and vegan. Although conveniently packaged in ready-to-drink cans, these hard seltzers may also be mixed to create DIY craft cocktails.
Trend Themes
1. Antioxidant-infused Beverages - There is an opportunity for beverage companies to create alcoholic and non-alcoholic drinks that are infused with antioxidants to appeal to health-conscious consumers.
2. Sugar-free Alcohol - The success of BubbleMe's sugar-free hard seltzer could inspire other alcoholic beverage companies to create their own sugar-free options to meet the growing demand for healthier alcoholic beverages.
3. DIY Craft Cocktails - Consumers are increasingly interested in customizing their food and drink experiences and there is an opportunity for companies to offer DIY cocktail options using premixed alcoholic beverages.
Industry Implications
1. Alcoholic Beverages - There is an opportunity in the alcoholic beverage industry to create healthier, guilt-free options like sugar-free and antioxidant-infused drinks to meet the demand of health-conscious consumers.
2. Non-alcoholic Beverages - Non-alcoholic beverage companies could create sparkling water or soda alternatives with added antioxidants and natural sweeteners to offer a healthy, flavorful option for consumers.
3. Cocktail Mixers - The DIY cocktail trend could inspire companies to create premixed, sugar-free alcoholic beverages that can be easily used as a base for custom, guilt-free cocktails at home or in bars.
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