During COVID-19, hybrid work and fitness solutions are growing in popularity
Trend - Aware that consumers are spending increased amounts of time at home at their desk, brands are emphasizing the availability of fitness and work solutions that will enable individuals to be more active during the day.
Insight - During the COVID-19 pandemic, the number of remote workers has exponentially increased, with many considering this being a permanent thing. Individuals are realizing that they are not getting as much exercise as before due to the absence of their daily commute, gym closers, and an inability to separate work from personal life. As a result, many are looking for ways to seamlessly address this, either through products or enforced daily routines.
Insight - During the COVID-19 pandemic, the number of remote workers has exponentially increased, with many considering this being a permanent thing. Individuals are realizing that they are not getting as much exercise as before due to the absence of their daily commute, gym closers, and an inability to separate work from personal life. As a result, many are looking for ways to seamlessly address this, either through products or enforced daily routines.
Workshop Question - How can your brand encourage consumers to be more active when working from home?
Trend Themes
1. Fitness-focused Workstations - Creating workstations with built-in workout equipment to meet the increased demand for health-focused office solutions.
2. Magnetic Chair Workout Solutions - Designing exercise equipment to fit onto the rear of a chair to allow professionals to take sporadic breaks to stretch and enhance their overall wellness.
3. Desk-equipped Workout Bikes - Developing stationary bikes with built-in desks to enable users to stay active as they work.
Industry Implications
1. Office Furniture Industry - Industry professionals should invest in developing new furniture designs which compliment the benefits of a healthy lifestyle.
2. Health Tech Industry - Health professionals should explore the potential of integrating exercise into everyday technologies.
3. Fitness Equipment Industry - Manufacturers should develop smart versions of conventional workout equipment to allow for better integration with technology.
