This past year has seen a lot of promotional trends in the realms of inclusion and charity, and marketing trends in 2018 are likely to continue down this path.
Equal and progressive representation in the media, whether promotional or entertainment-based, has been growing in prominence in the past year, and will continue to do so in the future. Examples of inclusive approaches to representation include IKEA Canada's Wonderful World commercial, the Pantene Gold Series hair products and campaign that is targeted at women with natural hair, or the inclusion of Manny Gutierrez as Maybelline's first male beauty ambassador.
With the political environment in North America being as volatile as it has been this past year, brands have responded to this turmoil by creating promotional campaigns that do good for various causes, a trend that is likely to continue into the new year. Examples include Cards Against Humanity Saves America, Brewdog's environment-focused beer campaign, and McCann Lima's billboard which reveals its writing when the billboard is exposed to pollution.
Top 100 Marketing Trends for 2018
From Inclusive Commercials to Charitable Promotional Campaigns:
Mishal Omar — Jan 27, 2018 — Marketing
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100
Multi-Sensory Tech Showcases
Google's 'Curiosity Rooms' Offer Hands-On Interaction with Its Tech
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99
Multidimensional Cosmetic Window Displays
The Body Shop's New Display Markets Its Superfood Masks
98
Nostalgic Food Truck Branding
Grilled Cheese Wonderland's Concept is a Nod to 90s Youth Culture
97
Minimalist In-Store Promotions
Target's Minimalist Redesign Eliminates Its Promotional Signage
96
8-Track Chip Bags
The Doritos Guardians of the Galaxy Vol. 2 Bag Has a Functioning Music Player
95
Furniture Brand Pop-Up Shops
Toronto's IKEA Play Café is an Immersive Retail Experience
94
Fast Food Salad Shops
KFC's K Pro is a Healthy Remix on the Famous Fast Food Restaurant
93
Geological Food Shops
The Usaginonedoko Cafe Creates Food Inspired by Rocks and Minerals
92
Secret Celebratory Burgers
A foodora Burger's Priest Pop-Up Hit Toronto, Montreal and Vancouver
91
Deceptive Shampoo Campaigns
Suave Professionals Has Released a Creative Ad to Market Its Shampoo
90
Multisensory Dining Experiences
The Woolworths Summer Sensorium Took Place at the Australian Open
89
Interactive Furniture Fairs
This Fair Allows Visitors to Test Out and Interact with Its Items
88
Color-Changing Business Cards
Réka Neszmélyi's Cards Are Constantly Transforming Their Appearance
87
Curated Pre-Rolled Cannabis
Bloom Farms is a Medical Marijuana Provider Offering Specific Strains
86
Anti-Energy Drinks
This Beverage and Its Packaging Encourage Slow Life Culture and Mindfulness
85
VR Train Tours
The Grand Journey from Bombay Sapphire Takes Guests on a Virtual Tour
84
Customizable Skincare Labs
The St Ives Mixing Bar is Open for Six Weeks in New York City
83
Minimal Marijuana Accessories
The Tokyo Smoke and Van der Pop Collection is Elegantly Designed
82
Waste-Reduction Cafes
Handsome Her Features a Wall with Dozens of Mugs to Take To-Go
81
Male Cosmetic Ambassadors
Manny Gutierrez Will Be Maybelline's First Male Beauty Representative
80
Redesigned Fast Food Chains
Subway Stores Will Now Feature More Modern and Health-Focused Designs
79
Experiential Tech Stores
Toronto Will Become the Home of the Next Samsung Experience Store
78
Millennial-Targeted CPG Brands
'Uniquely J' is a Grocery and Household Goods Brand from Jet.com
77
Conceptual Moon Water Drinks
The Fruit Moon Beverages Highlight the Lore Behind the Product
76
Gaming App Pop-Up Cafes
The Candy Crush Cafe Was Hosted Over a Two-Day Period in London
75
360-Degree Cabin Tours
Burt's Bees Created a 360-Degree Tour of the Founder's Personal Cabin
74
Social Media Influencer Schools
Yiwu Industrial & Commercial College Helps Students Become Stars
73
Social Augmented Reality Devices
Snapchat Shared Its Plans to Make Augmented Gadgets & Wearables
72
Millennial-Targeting Furniture Collections
IKEA's SPRIDD Was Creared for Nomadic Lifestyles
71
Personalized Pet Subscriptions
Barkyn Offers Subscription Boxes Full of Treats for Dogs
70
Collaborative Car Design Experiences
Chevrolet Indie Fridays Invited Guests to Spray Paint a Car
69
Sensorial Festival Activations
The British Summer Time Festival Hosted the Moretti Gran 2017
68
In-Mall VR Theme Parks
Landmark Entertainment is Releasing Its 'LIVE Centers' Across China
67
Gamer Pop-Up Hotels
Xbox's 'Stay N' Play' Provides Gamer-Specific Hotel Suites
66
Branded To-Go Box Controllers
Eat KFC and Play Video Games with This To-Go Chicken Box Controller
65
Brand-Curated Restaurant Experiences
Gaggenau's Bistro 1683 Celebrates the Brand's History
64
Sci-Fi Series Pop-Up Bars
A Stranger Things Pop-Up Bar Has Opened Its Doors in Chicago
63
Supermarket Clothing Pop-Ups
Lidl Opened a Pop-Up Shop in Hamburg for Its New Clothing Collection
62
Immersive Sci-Fi Hotels
Disney's Interactive Hotel Welcomes Fans into the World of Star Wars
61
Color-Changing Food Packaging
This Fresh Food Packaging Changes Color to Indicate Food Spoilage
60
Emotion-Powered Pop-Up Shops
This eBay Pop-Up Used Facial Expressions to Help Shoppers Find Gifts
59
Data-Driven Music Billboards
Spotify's Outdoor Billboard Ads Call Out Specific User Habits
58
Branded Advertising Coffee Carts
The Show Media Mobile Cafe Offers Beverages and Promotes Brands
57
Influencer-Approved Cafe Popups
Nespresso's 'Creatista' Popup Boasts Instagrammable Elements
56
Augmented Reality Scavenger Hunts
Verizon's Virtual Hunt Will Reward 256 Players with an iPhone 8
55
Living Zombie Billboards
AMC's Live-Action Billboard Puts Undead Creatures on Display
54
Teen Film Makeup Brushes
The Mean Girls-Inspired Brush Collection Features a 'Burn Book' Case
53
Smashed Billboard Stunts
O2 Set Up Fitting Advertisements to Show of Its Free Screen Replacements
52
Influencer-Branded Cosmetics
Benefit's Beauty Stowaway Set Features Social Media Icons
51
Charitable Broken Billboard Campaigns
22squared is Attempting to Inspire Hope After Hurricane Irma
50
Virtual Band App Collaborations
Gorillaz Has Partnered with Deutsche Telekom for a Promotional App
49
Trash Collection Dispensary Promotions
This Marijuana Dispensary Trades Smokables for Garbage
48
Mexican Beauty Influencer Collaborations
ColourPop Joined with iluvsarahii to Make a Holiday Line
47
Whimsical Social Influencer Ads
Viktor & Rolf's Latest Fragrance Campaign Stars Instagram Artists
46
Minimalist Salad Bar Branding
Cecile Godin Made a Strong Visual Identity for Montreal's Foodchain
45
Snowing Billboard Ads
Waitrose's #ChristmasTogether Outdoor Ad is Accompanied with Falling Snow
44
Musical Soda Campaigns
This Musical 'Share a Coke' Campaign Features 1,000 Personalized Jingles
43
Influencer Marketing Platforms
'SOCIAL BOND' Lets You Connect with Influencers for Campaigns
42
Pollution-Revealing Billboards
Agency McCann Lima's Billboard Reveals Its Message in Polluted Air
41
Altering Billboard Advertisements
Audi's New Ads Will Change Its Content Based on the Weather
40
Social Media Purchasing Platforms
SHOPTHAT Makes Buying Products on Social Media Easier
39
Influencer Shoutout Marketing Platforms
'Jumpfame' Connects Influencers and Marketers Together
38
Inked Pollution Murals
These Awareness-Raising Billboards Were Made with Air-Ink Technology
37
Non-Alcoholic Beer Ads
Heineken's Open to All Campaign Focuses on Inclusion
36
Food-Ordering Wands
The 'Just Eat Ordering Wand' Makes Ordering Food a Magical Experience
35
Competitive Brand Comparison Ads
This New Samsung Commercial Shows Why Consumers Should Switch
34
Social Media Video Festivals
The 'Insta Stories Festival' in Cologne Promoted Stories on Instagram
33
Coughing Billboard Campaigns
The Marie Keating Foundation's Billboard Coughs as People Pass by
32
Digital-First Makeup Campaigns
The Makeup Brand NYX Infuses Crowd Sourcing into its Campaigns
31
Creepy Clown Burger Campaigns
Burger King's 'Scary Clown Night' is Giving Away Free 'Whoppers'
30
Air Filtration Billboards
Toyota's "Eco-Billboard" Removes Nitrogen Dioxide from the Air
29
Unbranded Series Billboard Ads
A Hawkins Power and Light Billboard is Promoting 'Stranger Things'
28
Influencer Furniture Ads
Adrienne Raquel is Featured on Urban Outfitters' 'Room Refresh' Series
27
Influencer Business Management Apps
Facebook's Live Creator Kit App Will Help Online Influencers
26
Candy Brand Halloween Campaigns
Mars Inc. Created a Series of Frightening Commercials
25
Interactive On-Campus Marketing Campaigns
pureLYFT Hires Student Ambassadors to Reach College Kids
24
Climate Change Beer Campaigns
BrewDog's New Beer Encourages Drinkers to Make Earth Great Again
23
Influencer Marketing Campaign Platforms
The 'Assembly' Software Platform Keeps Campaigns Organized
22
GIF-Style Footwear Commercials
Converse Launched 32 Branded GIFs to Be Used Across Social Media
21
Holiday Coffee Beverage Campaigns
Starbucks' 'Give Good' is Offering Buy-One Get-One Free Coffee
20
Humorous Natural Deodorant Ads
Chamber.Media Created This Quirky Personal Hygiene Ad
19
Influencer Apartment Decor Tips
Viktoria Dahlberg is Featured on Urban Outfitters' 'Room Refresh'
18
Inclusive Celebratory Hair Ads
Pantene's New 'Gold Series' is Accompanied by an Empowering Ad
17
Forward-Thinking Furniture Ads
IKEA's Wonderful World Commercial Shows the Diversity of Canada
16
Relaxing Back-to-School Commercials
This 25-Minute 'Oddly IKEA' Ad is a Sponsored ASMR Video
15
Third-Party Social Management Platforms
'PostmastR' Acts as a Social Media Manager for Brands
14
Animated Influencer Webseries
DanTDM's 'DanTDM Creates a Big Scene' is a New YouTube Red Original
13
Influencer-Crafted Shampoo Ads
Dove Partnered with Blogger Karen Monserrat for Its Dermacare Line
12
Familial Blogger Campaigns
Lysol's 'Family Chores' Webisode Features Say Yes Blogger Liz
11
Charitable Fast Food Campaigns
Burger King's 'All Hands on Flavor' Lends a Hand to Those in Need
10
Celebrity Jerky Connoisseur Campaigns
Olivia Munn is a Master Jerky Sommelier for Chef's Cut
9
Channel-Takeover Branding Stunts
Snickers Took Over the British Television Channel 'Dave'
8
Prideful Furniture Campaigns
West Elm's New Commercial Encourages Consumers to Get 'House Proud'
7
Harmonious Holiday Clothing Commercials
The New Gap Ad Shows Kids and Adults in Perfect Harmony
6
Renegade Condo Billboards
'The Cigar Factory' Brands Itself as a Revolutionary Place to Live
5
Empowering Snack Ads
Black Cat Peanut Butter's 'Don't stop. You can do it.' Campaign Inspires Kids
4
Self-Parenting Insurance Ads
Progressive's 'Parentamorphosis' Has Adults Turn into Their Parents
3
Youth-Targeted Cancer Campaigns
The Rethink Breast Cancer Campaign Takes a More Modern Approach
2
Card Game Holiday Campaigns
Cards Against Humanity Saves America is a Political Campaign
1
Menstruation Normalizing Campaigns
Bodyforms Latest Ad is the First to Depict Real Period Blood
Related Ideas
AI-Driven Video Generation Platforms
Cadbury Launches the a Cheer for Every Volunteer Campaign
Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Humorous Brand Campaigns
The Ikea Rewards Program Embraces Its Late Arrival with Humor
AI Marketing Storytelling
Coca-Cola AI Campaign Brings Nostalgia and Innovation Together
Truth-Forward Beauty Campaigns
The Ordinary X Uncommon Unveil the Beauty Industry’s Biggest Myths
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Mental Health Awareness Totes
ALDO and Kids Help Phone Join Forces on the HEARTTOTE
Authenticity-Centric Beauty Series
Sephora Adds to Its 'We Belong to Something Beautiful' Campaign
Comedic E-Commerce Brand Spots
Instacart Unveiled a Teaser for its Super Bowl Commercial
Exclusive Brand Ambassador Programs
Better for All Seeks to Promote More Eco-Friendly Practices
Expansive Pride Month Initiatives
The Latest Primark Pride Collection and Campaign are Inclusive
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Affordability-Focused Game-Day Campaigns
Kroger Offers Discounts on Snacks, Beverages & Foods
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
AI-Generated Holiday Soda Ads
The Coca-Cola Holidays Are Coming Ad Has Been Updated with AI
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Mens Underwear Campaigns
David Beckham Stars in the News BOSS ONE Bodywear Campaign
Iconic Model Campaigns
Cara Delevingne Announced as L'Oréal Paris Global Ambassador
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Sensitivity Marketing Campaigns
Cetaphil Teams Up with Lil Wayne for Super Bowl Spot
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
Football Fan-Addressing Soda Commercials
Pepsi's Launches the Football Always Wins Campaign
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Stylish Fashion Campaigns
Marc Jacobs Unveils its Spring 2025 ‘MarcWorld’ Campaign
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Music Ticketing Campaigns
Coors Light Introduces 'Fix Tixflation' for Music Entertainment
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Healthful Grocer Wellness Campaigns
United Supermarkets 28-Day Challenge Campaign is Rewarding
Whimsical Uplifting Soda Campaigns
Coca-Cola Unveils It's Magic When The World Comes Together
Empowering Menopause Campaigns
GenM's Live Your Best Menopause Supports Confidence & Choice
Coffee Kindess Initiatives
Cambio Roasters Launches Random Act of Kindness Week Campaign
Neighborhood-Inspired Campaigns
Kotn's F/W 2024 Collection is Released with a Witty Short-Film
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Hyper-Personalized AI Campaigns
Tesco's Stronger Starts Uses AI to Recognize Customers by Name
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Paralympic Athlete-Celebrating Cereals
Nestlé Cheerios is Launching the Bring the Cheer! Campaign
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Tennis Champion Beauty Campaigns
Naomi Osaka Advocates for Maybelline's 'Brave Together Program'
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
New Year-Inspired Fashion Collections
Alexander McQueen Launched a 2025 Lunar New Year Campaign
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Approachable Retailer Branding Updates
The Latest Walmart Brand Refresh Reflects its Legacy
Festive Chocolate Campaigns
GODIVA Debuts its 'Love, GODIVA' Campaign for the Holidays
Inclusive Makeup Brand Campaigns
LIVE TINTED Launches the 'It Feels Good to Be Seen'
Global Holiday Campaigns
David Beckham Stars in SharkNinja's 'Ninja the Holidays' Campaign
Diverse Community Creator Programs
The Champion Creators Program Harnesses Diverse Expression
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
Family-Honoring Festive Campaigns
JD Celebrates all Forms of Family in 2024 Xmas Family Campaign
Empowering Woman-Inspired Campaigns
Stuart Weitzman Launches 'How Lovely to Be a Woman'
Adventurous Luxury Fashion Campaigns
Louis Vuitton's Core Values Campaign Features Tennis Legends
Supportive Back-to-School Campaigns
Staples Canada Has Unveiled Its 2024 Back-to-School Campaign
Inclusive Retailer-Backed Films
The Sephora Beauty & Belonging Film Prioritizes Diversity
Small-Batch Seasonal Treat Ranges
Ethel M Chocolates Introduced a Range of Items for the Holidays
Pumpkin-Inspired Community-Themed Campaigns
Danone North America Debuts the Tri Pumpkin Campaign
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Inspiring Food Color Reports
Oterra Color Trends 2025 Put Four Trends in the Spotlight
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
Kindness-Promoting Ad Reboots
Coca-Cola’s Christmas Kindness Campaign Returns for the Holidays
Women-Themed Fashion Campaigns
Donna Karan New York Launches the Reflections on Women Campaign
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Soccer-Inspired Mural Campaigns
Hisense Has Launched Its Beyond Glory Mural Campaign
Sustainability-Focused Holiday Markets
GLAD Canada Debuts the 'Home for the Holidays' Pop-Up Event
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Heartwarming Holiday Car Ads
Toyota Debuts Three Ads During NBCUniversal’s Primetime Specials
Inclusive Beauty Brands Initiatives
Annabelle Cosmetics Debuts 'Pride and Beauty for Everyone'
Inclusive Language Resources
IKEA Poland Launches the #ZmienimyNarracje Campaign
Food Insecurity Retail Campaigns
Asda 'You Buy, We Donate' Benefits BBC Children in Need
Beauty Corporate Diversity Ads
E.l.f. Beauty's So Many Dicks Ad Urges for More Corporate Diversity
Pet-Equality Campaigns
Pet Ownership Rights Take Center Stage in Innovative Campaign
Comprehensive Apparel Brand Campaigns
Apparel Group Launches Its Expansive 'Summer-Time' Campaign
Custom Headwear Holiday Campaigns
Lids' 'It’s Personal' Campaign Brings Heart to Holiday Gifting
Social Video Beauty Brands
Time Inc. Unveils 'The Pretty' Social Video-Based Beauty Brand
Excellence-Focused Bourbon Campaigns
Maker’s Mark Launches the Perfectly Unreasonable Campaign
Feel-Good Financial Campaigns
Ally Financial's Banksgiving Supports Customers in Need with Funds
Cheeky Financial Stress-Alleviating Campaigns
HOPWTR Has Debuted a Creative Promotional Campaign
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Hockey Hero-Celebrating Campaigns
The Crown Royal Celebrates Canada's Unsung Hockey Heroes
Post-Holiday Retail Promotions
The One Stop Big Brands Low Prices Campaign is Packed with Savings
New Year-Inspired Travel Campaigns
Trip.com Group Unveils the Lunar New Year 2025 Trends
Advanced Accessible Beauty Solutions
Neutrogena Partners with Tate McRae as Its Brand Ambassador
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Pride Month Campaign Extensions
Nivea Proud In Your Skin Campaign Was Extended
Celebrative BIPOC Campaigns
Toyota Launches its 'You Can't Stop My Drive' Campaign
College-Targeted Awareness Campaigns
PepsiCo Launched its 'Taste of Tomorrow' STEM Initiative
Tech-Focused Delivery Expansions
Best Buy is Now Allowing Scheduled Deliveries in Some U.S. States
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Ethical Tea Commercial Campaigns
Clipper Teas Showcases its New Marketing Tactics for 2025
European-Style Lager Campaigns
David Beckham Stars in a Teased Stella Artois' Super Bowl
Ice Cream-Inspired Superbowl Campaigns
Häagen-Dazs Aims to Connect with Younger Consumers
Corporate Inclusion Transformations
Walmart Leads Major Shift in Corporate Diversity Strategies
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Mental Health-Focused Brand Initiatives
Maybelline New York Partners with WHO Foundation
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
International Awareness-Bringing Events
Illumina Recently Ran Its Steps Against Cancer Campaign
Emotionally Engaging Holiday Advertisements
Teleflora Captured Attention with The Power Of Wishes
Vibrant Runner-Targeted Commercials
PUMA Southeast Asia Debuts a Community-Based Video Campaign
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Chef-Supported Dairy Campaigns
Anchor Food Professionals Debuts the Taste of Tradition Campaign
Inclusive Valentine's Day Gifts
Hallmark's Valentine's Day Range Has Gifts for Friends and Family
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
Expansive Festive Candy Ranges
The Rose Marketing 2024 Christmas Collection Has Over 30 Lines
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Love-Centric Public Service Announcements
Ad Council & R/GA Debut the Love Has No Labels Campaign
Ethical GenAI Tools
Brandtech Group's Bias Breaker Produces More Diverse and Inclusive Images
Imaginative Children's Holiday Campaigns
Aretto and Hamleys Partner on an Engaging Campaign
Digital Diversified Beverage Programs
Diverse Powered Brands Provides Online Operations Solutions
Celebrity-Fronted Marketplace Campaigns
AliExpress Announces David Beckham as Global Ambassador
Consumer Values-Based Audiences
Givsly Debuts Values-Based Audiences to Streamline Marketing
Cost-Effective AI Marketers
AI Marketer Elsa Can Craft Strategies, Curate Emails, and More