This Musical 'Share a Coke' Campaign Features 1,000 Personalized Jingles
Ellen Smith — July 15, 2017 — Marketing
References: buy.shareacoke & psfk
Industry titan Coca-Cola is getting even more personal with the newest addition to its musical "Share a Coke" campaign which features 1,000 pre-recorded jingles that give a shout out to some of the world's most popular names.
Last summer, Coca-Cola took a musical marketing approach, featuring popular song lyrics on its bottle's labels. Expanding on the popularity of the lyric labels, the brand wrote and recorded 1,000 jingles that include the world's most popular names. With personalized songs for a diverse range that cover up to 77% of the population, Coca-Cola is attempting to align its business values with friendliness and acknowledgement.
The website invites users to search for their first names, prompting a personalized jingle to play should the name match one of the pre-recorded songs. These videos have been uploaded to YouTube, making for an easily shareable experience.
Last summer, Coca-Cola took a musical marketing approach, featuring popular song lyrics on its bottle's labels. Expanding on the popularity of the lyric labels, the brand wrote and recorded 1,000 jingles that include the world's most popular names. With personalized songs for a diverse range that cover up to 77% of the population, Coca-Cola is attempting to align its business values with friendliness and acknowledgement.
The website invites users to search for their first names, prompting a personalized jingle to play should the name match one of the pre-recorded songs. These videos have been uploaded to YouTube, making for an easily shareable experience.
Trend Themes
1. Personalized Campaigns - Brands can create personalized campaigns that cater to the unique identities of their audience to build brand loyalty and increase engagement.
2. Musical Marketing - Using music in marketing campaigns can boost the emotional response from consumers and give brands a competitive edge.
3. Social Media Shareability - Creating shareable experiences on social media can help brands expand their reach and engage with a wider audience.
Industry Implications
1. Beverage - Beverage companies can use personalized campaigns and music marketing to differentiate their products in a crowded market and appeal to younger generations.
2. Marketing and Advertising - Marketing and advertising agencies can help brands create unique and personalized campaigns that leverage music and social media shareability to increase brand awareness and customer engagement.
3. Entertainment - Entertainment companies can integrate music and personalized campaigns into their marketing strategies to create a more immersive and engaging experience for their audiences and increase ticket sales.
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