The 'Insta Stories Festival' in Cologne Promoted Stories on Instagram
Laura McQuarrie — July 6, 2017 — Social Media
References: digitalagencynetwork & adsoftheworld
The Insta Stories Festival, promoting Stories on Instagram, was recently held in Cologne as part of the culmination of Wieden + Kennedy Amsterdam's global, multi-channel 'Stories Are Everywhere' campaign.
At the festival, young social media users gathered along with notable attendees like German influencer Dagi Bee to enjoy—and take photos of—a large-scale BOOM BOOM BANG BANG confetti cannon, a donut wall, an Oguturi boom forest and a variety of Stories inspired by the on-site activations.
While there are many social media campaigns that are executed solely online, a number of brands are now experimenting with online-to-offline initiatives as a means of engaging users with dynamic, real-world experiences that they can't help but share with others.
At the festival, young social media users gathered along with notable attendees like German influencer Dagi Bee to enjoy—and take photos of—a large-scale BOOM BOOM BANG BANG confetti cannon, a donut wall, an Oguturi boom forest and a variety of Stories inspired by the on-site activations.
While there are many social media campaigns that are executed solely online, a number of brands are now experimenting with online-to-offline initiatives as a means of engaging users with dynamic, real-world experiences that they can't help but share with others.
Trend Themes
1. Social Media Festivals - Opportunity for brands to create offline experiences that encourage social media sharing and engagement.
2. Instagram Stories Promotion - Increasing focus on promoting Instagram Stories as a key social media format.
3. Online-to-offline Initiatives - Brands exploring ways to connect online campaigns with real-world experiences.
Industry Implications
1. Marketing and Advertising - Opportunity for agencies to develop experiential marketing campaigns that blur the lines between online and offline worlds.
2. Event Planning and Management - Companies specializing in event planning can offer services to brands looking to create memorable offline experiences for social media users.
3. Social Media Platforms - Platforms like Instagram can capitalize on the growing popularity of Instagram Stories by offering new features and tools to enhance user experiences.
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