Burger King's 'All Hands on Flavor' Lends a Hand to Those in Need
Ellen Smith — July 18, 2017 — Marketing
References: atomiclab.org & psfk
Burger King's new promotional video 'All Hands on Flavor' celebrates the prosthetic hands made by Atomic Lab in Argentina.
On July 5th, Burger King priced its Stacker Burger at half off, and donated a portion of the proceeds to its partner the 'Atomic Lab' -- a company who produces 3D-printed prosthetic limbs. The ad shows the fast food chain's softer side as it shares the personal stories of individuals in Argentina who have lost a hand. The film captures the impact the promotion had on individuals who received a prosthetic limb, free of charge.
In the past three years, the Atomic Lab has had enough resources to print and donate 500 prosthetic hands, after Burger King's promotion, the company had enough money to produce 1,000 hands.
On July 5th, Burger King priced its Stacker Burger at half off, and donated a portion of the proceeds to its partner the 'Atomic Lab' -- a company who produces 3D-printed prosthetic limbs. The ad shows the fast food chain's softer side as it shares the personal stories of individuals in Argentina who have lost a hand. The film captures the impact the promotion had on individuals who received a prosthetic limb, free of charge.
In the past three years, the Atomic Lab has had enough resources to print and donate 500 prosthetic hands, after Burger King's promotion, the company had enough money to produce 1,000 hands.
Trend Themes
1. Corporate Responsibility Campaigns - Companies can create campaigns that give back to their communities, while improving their brand image and promoting social responsibility.
2. 3D Printing in Prosthetics Manufacturing - The use of 3D printing technology in prosthetics manufacturing can reduce costs and increase accessibility, leading to a disruptive innovation opportunity in the healthcare industry.
3. Socially Conscious Advertising - Ads that showcase a company's commitment to social responsibility and community are becoming increasingly popular, presenting an opportunity for companies to stand out in a crowded market.
Industry Implications
1. Fast Food Industry - By partnering with social causes that align with their brand values, fast food companies can create marketing campaigns that connect with customers on an emotional level.
2. Prosthetics Industry - The use of 3D printing technology for prosthetics manufacturing has the potential to disrupt the traditional prosthetics industry, making it more affordable and accessible for those in need.
3. Non-profit Industry - Partnerships with for-profit companies like Burger King can help non-profits increase their reach and impact, creating win-win situations for both parties involved.
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