Viktor & Rolf's Latest Fragrance Campaign Stars Instagram Artists
Jana Pijak — March 1, 2017 — Marketing
References: adweek
Viktor & Rolf's latest fragrance campaign is a collaborative effort with social influencers with an artistic background. Rather than working behind the scenes with influencers, the luxury fashion brand shines the spotlight directly on a cast of bloggers who star in its whimsical perfume ad.
Spotlighted on Instragram, the campaign invited prominent art and design bloggers to share their visual homage to Flower Bomb, Viktor & Rolf's best-selling fragrance and the result was not only inspiring but also unexpected.
Some of the social influencer campaign's most memorable images range from sensual portraits in front of a flower-adorned backdrop to more playful images of a painter who sports a floral crown while illustrating a botanical scene. Featuring famous faces like Jeanne Grey or @thegreylayers and Katie Rodgers, also known as @paperfashion, this campaign draws in a younger demographic of social media users.
Spotlighted on Instragram, the campaign invited prominent art and design bloggers to share their visual homage to Flower Bomb, Viktor & Rolf's best-selling fragrance and the result was not only inspiring but also unexpected.
Some of the social influencer campaign's most memorable images range from sensual portraits in front of a flower-adorned backdrop to more playful images of a painter who sports a floral crown while illustrating a botanical scene. Featuring famous faces like Jeanne Grey or @thegreylayers and Katie Rodgers, also known as @paperfashion, this campaign draws in a younger demographic of social media users.
Trend Themes
1. Artistic Influencer Collaborations - In industries such as fashion and beauty, collaborating with influencers who have an artistic background can result in innovative and visually captivating ad campaigns.
2. Instagram-focused Ad Campaigns - Brands can utilize Instagram as a platform to showcase visually-driven ad campaigns that draw in a younger demographic of social media users.
3. Whimsical Imagery in Advertising - Incorporating playful and imaginative elements into ad campaigns can create a memorable and emotionally resonant experience for customers.
Industry Implications
1. Beauty - Beauty brands can collaborate with artistic influencers to create visually stunning ad campaigns that showcase their products in unique ways.
2. Fashion - Fashion brands can utilize Instagram to showcase their clothing and accessories in visually captivating ways, collaborating with influencers to create innovative ad campaigns.
3. Art and Design - Influencers with a background in art and design can be utilized in advertising beyond fashion and beauty to create imaginative and captivating campaigns that engage customers on an emotional level.
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